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Chatbots are not only great at chatting with humans, but they can also help you collect user data, such as the user’s name and email. This data can be very useful for profiling your users, for re-targeting, and for creating tailored conversation flows for specific types of users.
Businesses can deploy data collecting chatbots to acquire basic customer information and use it for creating customer profiles. They can also learn what customers ask for, their product preferences, and more.
Thus, chatbots can be used to keep existing customers engaged with brands and products through push notifications. They can also provide customers with complete product details if needed, and suggest relevant content.
Some data collection strategies are as follows