10 Best WhatsApp Marketing Tools For Your Business

Ever wondered how you can improve your WhatsApp marketing techniques? Why don’t you try WhatsApp marketing tools to make the job easy for you?

Sure, you will have to spend a little more but think of all the extra work that you can avoid. WhatsApp marketing platforms do it all now, whether it be automation, customer support, API integrations, and so on.

The world has advanced, and WhatsApp marketing tools are getting better and better every day. However, that makes it quite hard to pick the right tool for you.

In this blog, we answer this question by listing the 10 best WhatsApp marketing tools and help you decide why you should use one.
But first, let’s briefly discuss WhatsApp marketing and the benefits of using a tool for it.

What is WhatsApp Marketing and the Benefits of Using a Tool

WhatsApp marketing is the process of using WhatsApp to reach out to current or prospective customers to avail of your products or services. This process is widespread on the platform now as businesses are taking advantage of the capabilities that WhatsApp has to offer. There are plenty of benefits to using WhatsApp marketing.

However, considering WhatsApp’s vast user base, it is daunting to do everything manually. Thus, many business managers use tools to simplify this process. These tools allow us to automate everything, ranging from mass messaging to customer support.

Hence, there are a lot of benefits to using a tool, and below are some of the key ones

• Streamlining marketing operations: utilizing automation, campaign management, and bulk messaging simplifies marketing operations on WhatsApp.
• Scalability of marketing efforts: allows you to reach more customers easily with personalized messages, ads, and more.
• Automated features and capabilities: allows you to automate customer support, bulk messaging, inbox management, etc.
• Analytics and data availability: tools give you advanced data like open rate, delivery rate, response time, and more to optimize your marketing strategy.

The aspects mentioned above provide a lot of data and information that can be used to improve and create a proper WhatsApp marketing strategy. Having said that, let’s move on to the best WhatsApp marketing tools.

How to Choose the Right WhatsApp Marketing Software for Your Business?

Choosing the right WhatsApp marketing tool will differ from business to business. Usually, you will want a tool that complements your business or adds something to your venture that you lack. Thus, here are some general guidelines for choosing the right tool for your WhatsApp marketing strategy.

1. Choose a software that aligns with your business needs

Every business has its own needs when it comes to picking a tool and platform for its marketing strategy. For example, E-commerce businesses want better integrations with stores and setting up catalogs, while banks and other financial institutions require customer support and mass messaging.

Thus, choosing a tool is all about analyzing what your business needs and then selecting a software accordingly.

2. Analyze the features and efficiency of the tool

Similar to the previous point, the software you pick for your platform should have the right features and must provide what you want in spades. That also means that the price for the tool should fit whatever the software offers you.

3. Check on the security and ‘ease of use’ aspects

Security and usability should be important factors when deciding on a tool. You will definitely want your and your customer’s data to be secure and the software to be easy to navigate.

10 Best WhatsApp Marketing Tool to Drive Growth for Your Business

WhatsApp marketing tools are one of the best ways to offer excellent services to customers while improving your business and driving sales.

The table below shows our ten best WhatsApp marketing tools you can invest in for your business.

Following this table is a more elaborate description of why you should take these individual tools.

1. REVE Chat

REVE Chat is an omnichannel marketing and customer support tool for E-commerce, telecommunication, and financial businesses. Our trademark features are for customer engagement, with personalized mass messaging capabilities that converge to one single inbox.

Our chatbot is powered by Brain AI, which offers quick replies to customers and seamless human handover to deal with complex problems. Furthermore, our live chat, in combination with a chatbot, provides the best customer service you will find.

The chatbot works 24/7 and requires no technical knowledge to get into working condition. You can customize the bot to fit all your business’s needs.

REVE Chat provides all of these for WhatsApp, enabling your business to scale. It allows live chat + chatbot to handle customer support while sending out personalized messages in bulk.

What is REVE Chat Best For?

• Telecommunication, financial, and E-commerce businesses
• Seamless customer experience
• No coding is required to set up the chatbot
• AI-powered chatbot with seamless human handover
• Secure and bulk messaging capabilities
• All messages under one inbox
• Co-browsing
• Both voice and video chat available for customer support
• Great API integration system
• Advanced analytics available for marketing strategy optimization

Pros

• Allows up to 99 agents
• Seamless multi-language customer support
• Clean UI and API integrations
• No extra cost for bulk messaging

Cons

• No WhatsApp flow is available
• No catalog option to sell products

Price

• Standard: $50 per month
• Advanced: $154 per month
• Enterprise: $443 per month
• Custom: contact for details

2. WATI

Next is WATI, a platform that offers WhatsApp business API integration with personalized communications. WATI excels at sending bulk messages and offering quick and automated replies to customers.

They also have a no-code chatbot that can automate messages for campaigns, events, and other purposes and personalize them for customers.

What is WATI Best For?

• For all businesses
• No code chatbot
• Bulk message sending (unlimited)
• Great integration system
• Both marketing and customer support capabilities
• Shared team inbox

Pros

• Pricing per conversation
• No per message charges
• Instant auto-replies
• Extensive API integrations

Cons

• Can be very pricey based on usage and consumption
• Tricky onboarding process

Price

• Growth: $49 per month
• Pro: $99 per month
• Business: $299 per month

All of these prices have additional localized charges for conversations.

3. AiSensy

Next up is AiSensy, a complete WhatsApp engagement platform designed to provide customer support and sell products on WhatsApp using catalog. Like most customer support systems, it has a multi-agent live chat and a chatbot builder to build tools for 24/7 service.

What is AiSensy Best For?

• Customer service for all business
• Unlimited agent logins
• Excellent broadcasting and customer segmentation system
• Marketplace integrations
• Shared team inbox
• Robust campaign manager

Pros

• Multi-language customer support
• Easy to use
• Free version available

Cons

• Price varies based on the region
• Few features available

Price

• Free: $0 (with limited functionality)
• Basic: $20 per month
• Pro: $45 per month
• Business: Contact with AiSensy sales

All of these above come with 1000 free service conversations per month with an option to buy for more.

4. Growby

Growby is a WhatsApp marketing solution that has been around for a while. They specialize in sending bulk messages to customers while personalizing them in the process. This leads to good interactions and streamlined communications and casts a huge net on potential customers.

What is Growby Best For?

• Medium and above size businesses
• Bulk messaging
• Efficient communication through templates
• Analytics to monitor performance
• Offers chatbot flow builder and integration

Pros

• Streamlined communication system
• Can reach a wide audience easily
• Personalized interactions
• Automating repetitive tasks

Cons

• There is a learning curve
• Limited customization
• Only one agent for most packages

Price

• Basic: $109 per year
• Standard: $129 per year
• Professional: $189 per year
• Enterprise: $279 per year

These prices have no pricing per month options.

5. Brevo

While Brevo does not have a lot of different features for WhatsApp integrations, it makes up for it with its ability to reach customers. You can use Brevo to send the right messages at the right time and enhance your sales. Key features include:

What is Brevo Best For?

• Suitable for all businesses
• Bulk message sender
• Personalised messages to consumers
• CRM tracking
• Single inbox
• Unlimited conversations
• Multi-platform

Pros

• Extremely active customer support
• CRM tracking
• Free version

Cons

• Custom options can be expensive
• Few features

Price

• Free: $0 per month (with limits and brevo logo attached)
• Starter: $9 per month
• Pro: $18 per month
• Enterprise: contact Brevo

There are add-on options available for higher limits and usages based on their pricing table.

6. Doubletick

With DoubleTick, you can send bulk broadcasts to customers, share products and catalogs, and acquire analytics to improve your business. Also, you can do proper customer segmentation by using as many tags or attributes as you want.

Here are the key features of DoubleTick

What is DoubleTick Best For?

• E-commerce or product-selling-based businesses
• Bulk broadcasts and imports
• AI chatbots
• Great customer segmentation process
• Can be accessed via the web or phone

Pros

• Multi-language support
• Easy to use with customer segmentation
• Catalog system for sales

Cons

• Paid packages are costly
• Features are missing or have issues

Price

• Starter: $141.58 per month
• Pro: $217.8 per month
• Enterprise: contact DoubleTick

All of the packages are billed yearly, and additional options are available.

7. Infobip

Like many other tools on this list, Infobip offers omnichannel marketing tools, including WhatsApp. They offer chatbots powered by AI, broadcast messages, performance tracking tools, customer engagement solutions, and more. Here are the key features:

What is Infobip best known for?

• Personalized promotional campaigns
• Customer service with AI chatbots
• Streamlining communications

Pros

• Multiple integrations
• Mobile app
• Omnichannel capabilities
• Excellent customer support

Cons

• UI is old-school
• Pricing is not fixed

Price

No fixed pricing is available for Infobip, as pricing is based on usage.

8. Waapblaster

Waapblaser is a CRM for WhatsApp that provides customer service and bulk messaging. Messaging can be text, audio, or video, and it also has customer support features like smart auto-replies, chatbots, and so on.

What is Waapblaster Best For?

• Robust security features
• Bulk messaging with scheduled system
• Automation
• Generate detailed reports for analysis
• Great campaign manager
• Live team tracking

Pros

• Affordable pricing
• Robust security
• Great messaging system

Cons

• No advanced customer targeting options
• Requires a stable internet connection

Price

For the price, contact Waapblaster for a quote on their services.

9. Bird

Next is Bird, an automation-based marketing tool that reaches your customers efficiently and effectively. AI technology is at the forefront for Bird as they combine their tech with multichannel marketing techniques. Key features are

What is Bird Best For?

• For small to medium-sized businesses
• Automated replies and no code chatbots
• Offers multiple security options
• Great shop and catalog integration
• Sending text, audio, and video via messages

Pros

• User friendly
• Customizable
• Fully automated

Cons

• Extra expenditure is required

Price

• Contact-based: starting from $45 per month
• Enterprise: get a tailored quote from bird

10. Chatarmin

Integration is important for E-commerce businesses, and that’s where Chatarmin comes in. While useful as a tool for customer support, Chatarmin shines in integrating stores like Shopify and improving marketing and sales.

Their API and flow builder allow you to interact with customers and dramatically improve sales. Their key features are as follows.

What is Chatarmin best known for?

• Seamless integration with CRM and WhatsApp
• Bulk and customizable campaigns
• Quick solutions to product queries
• Excellent integration with CRMs like Shopify and Klaviyo
• Access to AI chatbot

Pros

• Has the best Klaviyo and Shopify integration
• Bulk campaigns and newsletters
• Strong flow builder

Cons

• Setting up is a hassle
• Packages are expensive

Price

• Smarter: 199€ per month
• Genius: 299€ per month
• Master: 499€ per month

Key Features You Should Look For in a WhatsApp Marketing Software

As a business, you want certain features in a tool. Whatsapp marketing software is no different, as there are certain aspects of the tool that you want and need. So, choosing based on that is the best way to go.

Here are some of the key features you should look for in a WhatsApp marketing tool.

1. Bulk and automated messaging

Messaging en masse is quintessential for a WhatsApp marketing tool as it reaches a lot of customers at the same time. Thus, having a bulk messaging option is necessary for a thriving marketing strategy. Furthermore, if you can set messages based on target groups and automate this process, it becomes a lot easier for your business.

Hence, you need a tool that has a robust messaging system that allows you to automate messages and send them in bulk.

2. Customer support

Customer support is important when it comes to a tool for WhatsApp marketing. A platform like this will offer customer support using either a chatbot, live chat, or a combination. A chatbot allows you to automate your customer service with quick replies and personalized messages.

Live chat offers a way for that communication to happen seamlessly while doing a handover to a customer support agent when needed. In conjunction, both features cover all aspects of customer support that you would need for your business.

3. Integrations

No WhatsApp marketing tool is worth investing in without integrating into any of your business systems. Thus, a worthy tool will need to have integrations with whatever you need, whether it be a CRM, E-commerce platform, payment platform, or more. Integrations are essential for any business, and you should definitely check what integrations you need before choosing a software.

4. Analytics and data

A tool should be able to provide you with the analytics and data you need to track the viability of your business strategy. Many metrics, such as open data, are useful in making your marketing strategy and campaigns more efficient. So, keep an eye out for any tool that offers you extensive value on this front.

5. Cost-effectiveness

At the end of the day, you are running a business, and profit margins are everything. There is no point in using a tool that does not give you a bang for your buck. So, make sure to check the pricing options and the value the tool gives to your business, and then decide on an application.

Final thoughts

As mentioned above, there are many kinds of tools available for WhatsApp marketing. Thus, it’s always down to what you need and what features the tool offers.

To get all solutions for WhatsApp marketing, REVE Chat is the most suitable and updated product in the market, as it offers customer support, bulk messaging, and personalized queries with customizable options to suit your needs.

Thus, sign up and get access to top tools for customer engagement for your business and improve your WhatsApp marketing services.