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Are you missing out on one of the most powerful tools for marketing in the digital age? You surely are if you’re not using WhatsApp – because it’s a platform that is about to reach a 3 billion user base worldwide in a few months.
So, just imagine the possibilities and reach that a WhatsApp marketing campaign will enjoy on this platform!
WhatsApp helps you connect with customers quickly and effectively. You can use it to directly message your customers and receive quick feedback. Marketers can trust WhatsApp to achieve great business growth through personalized communications. Messages on this platform have an exceptionally high open rate, so conversions will remain higher.
In overall, WhatsApp is a platform that can help enhance your brand’s engagement and outreach manifold.
In this blog, we will discuss the WhatsApp marketing campaign in detail and understand its nuances through different examples.
In recent years, WhatsApp has evolved into a popular and powerful channel for customer engagement and communication. With a constantly growing user base and millions of users logging in multiple times a day, it’s no surprise how WhatsApp is today a valuable marketing asset for businesses.
This platform has redefined the landscape of engagement. Today, brands have a direct line of access to customers’ everyday lives. This gives them a great opportunity to build trust and meaningful relationships.
By leveraging the huge potential of WhatsApp, a business can market itself easily, reach the audience effectively, and build a personal rapport. All this can drive conversions and sales.
Let’s look at some key stats suggesting why you should use WhatsApp marketing –
A WhatsApp marketing campaign is a tool that uses the WhatsApp platform to promote products, and services or build brand awareness with the target audience. These campaigns are part of a strategic approach to communicate with customers and drive conversions.
Using a WhatsApp marketing campaign is key to increasing sales through personalized messaging and rich media sharing. Broadcasting to an unlimited audience is one of the key aspects of a WhatsApp marketing campaign.
Creating an attractive and unique marketing campaign is key to catching the attention of your target audience. WhatsApp is a wonderful platform to launch memorable marketing campaigns and build long-lasting relationships with customers.
Let’s look at some great examples of WhatsApp marketing campaigns –
Unilever is a leading FMCG company known for a wide variety of products including beauty products, energy drinks, baby food, etc. Its products are available in over 190 countries.
Goal
In 2019, Unilever was planning to launch a new fabric softener brand “Comfort” in Brazil. So, it was exploring options for an engaging marketing campaign.
Campaign
The main focus of the campaign was to tap into the emotional bond people have with their clothes. The company put up 10,000+ hoardings around São Paulo with the message “I’ll bring you back your beloved clothes.” A WhatsApp number was also provided so that people could connect back with the brand. And when they did a bot shared tips on how to care for clothes. The bot then showed new products using images and videos. It also offered a 50% discount on the new product with a free shipping option.
Result
The campaign was hugely successful as it helped the company win hundreds of unique customers and 290k messages from 12k unique customers. Sales also witnessed a massive 14x jump that proved the effectiveness of the entire campaign.
How Did they Do it?
This campaign was possible with the use of WhatsApp Business API through a service provider that allowed the creation of chatbots for WhatsApp. While WhatsApp features made it easy to engage with customers, it’s the chatbot that automated the conversations and ensured answers to repeat queries.
Netflix is a leading streaming service that offers a wide range of TV shows, movies, documentaries, and more to people across the globe.
Goal
Netflix was losing subscribers and facing account cancellations. So it decided to launch a campaign aimed at incentivizing customers who returned to the platform.
Campaign
The company chose WhatsApp as it knew how most of its subscribers used the platform. It launched a campaign that allowed users to stay in touch with Netflix via WhatsApp. The idea was to send regular updates and reminders to users and get their attention.
Result
The campaign was a big success as the company was able to retain its existing customers. At the same time, the campaign also helped it encourage passive customers to re-subscribe to their platform.
How Did they Do it?
Netflix sent timely movie and series recommendations to WhatsApp users. It encouraged users to click “I’m In” and those who did get new suggestions, announcements, and notifications regularly.
ADAC is a popular automobile club in Germany that is known for providing roadside assistance to its members.
Goal
The company had a big loyal customer base with the older generation comprising the majority part. Somehow the young audience did not relate to the brand and ADAC wanted to change that. So, they decided to launch a campaign on WhatsApp and gain relevance amongst the audience that did not own a car yet.
Campaign
The company launched a unique ‘Don’t Call Mom – Call ADAC” campaign on WhatsApp. The purpose was to give young people a channel to ask any questions and encourage engagement. The company deployed experts to handle queries all day long and also collaborated with influencers to reply to messages.
Result
The campaign ran for six weeks and garnered 20 million impressions. Apart from a barrage of messages, ADAC got thousands of impressions on its campaign video.
How Did they Do it?
ADAC leveraged the WhatsApp Business API and took the help of a third-party service provider with shared inbox functionality.
Hellmann’s is a popular brand recognized worldwide for its mayonnaise and other condiment products.
Goal
The company was looking to increase brand awareness and engage with customers. It planned a campaign that would help people choose cooking items and provide a solution to those who found cooking a challenge.
Campaign
It decided to leverage the popularity of the WhatsApp channel and set up a campaign on it. The idea was to help customers cook meals by using the items in their fridges.
Result
The campaign was successful as it achieved hundreds of registrations on the company’s website. It reached 4 billion people in 10 days, garnering an average of 65 minutes of brand interaction per user. It not only succeeded in helping people make the best of their existing ingredients but also increased familiarity with Hellmann’s product.
How Did They Do It?
The company encouraged customers to register for a WhatsApp campaign on their website. Those who did would receive a message from the chef with advice on using ingredients to cook food.
Flipkart is a leading ecommerce platform that offers a huge catalog of products ranging from electronics, gadgets, apparel, and groceries to books, and much more.
Goal
During festival times, Flipkart hosts a big online sale called “Big Billion Days” which is a massive hit with people across India. This sale brings exciting offers and discounts for buyers. So, the company wanted to create excitement for the event in 2020 and gain maximum attention.
Campaign
The campaign was created to ensure a more engaging and interactive shopping experience for buyers. The company launched an automated chatbot on WhatsApp and did a fabulous job of personifying it with cinema superstar Amitabh Bachchan. The idea was to give users the feeling of conversing with the superstar himself while shopping.
Result
The result was fantastic as Flipkart witnessed 3.5 times more conversions and 7 times more quality visitors.
How Did they Do it?
The company leveraged the WhatsApp platform and its features in full to create a memorable campaign. It created rich media interactions using images, audio, videos, puzzles, and games within WhatsApp. All this boosted engagement.
Airtel is India’s leading telecom provider and its video streaming platform, Xstream, has revolutionized the way people consume digital entertainment through OTT.
Goal
The Growth team at Airtel Xstream planned to increase its reach and take its content to more people. It knew WhatsApp would be the right platform to inform its customers about Airtel Xstream and spread awareness about how they can watch their favorite movies and TV shows all in one place.
Campaign
The company created a robust and secure WhatsApp communication channel and then integrated it with a service provider to send timely updates to customers. The plan was that every recharge an Airtel customer did, they received a WhatsApp message informing them about the Xstream and its OTT capabilities.
Result
The result was excellent as Airtel Xstream managed 30% conversions and a 4X increase in engagement compared with in-app.
How Did they Do It?
They used WhatsApp as an immersive engagement tool and integrated a CTA that landed customers on the brand’s platform. They used WhatsApp as a channel for lead generation.
Maggi products are popular all over the world. It’s a global brand of instant soups, noodles, and seasonings.
Goal
Maggi was looking to boost brand awareness subtly. It wanted to launch a marketing campaign that would become memorable not for the visuals or message, but for the essence of being part of people’s daily lives.
Campaign
The company chose WhatsApp channel to launch its marketing campaign to personally connect with consumers of all ages. The idea was to create a free digital cooking guide on WhatsApp and let people use it to prepare dishes in just a few steps.
Results
The campaign was a big success as it ensured a 3X boost in campaign awareness and 4X brand recall. The best part, the campaign saw some two hundred thousand messages sent in the first two months.
How Did they Do it?
A WhatsApp-powered virtual assistant was created and named Kim that was used to deliver the free cooking guide to users. It also shared videos with step-by-step instructions.
WhatsApp advertising is growing popular by the day as businesses understand its huge value for direct and personalized communication. It’s now widely used to enhance customer interaction and improve service delivery.
Let’s look at some of the major WhatsApp advertising user cases –
WhatsApp campaigns are key to segmenting audiences and sending tailored messages. It helps a business send time-sensitive offers directly to a customer’s smartphone. You can use the platform’s direct communication to deliver promotional offers and also use rich media to enhance the effectiveness of those offers.
You can use a WhatsApp campaign to notify customers about many things such as order status, shipping delivery, order tracking, and so on. These updates provide you an engaging way to keep the customers informed about their purchases. You can send real-time notifications for order updates and enhance the customer experience with your brand.
You can use a WhatsApp marketing campaign to send automated and personalized appointment reminders to clients and boost engagement. This way you can minimize the chances of a no-show on appointments and also help your clients stay informed and prepared. You can include various key details with the reminder, such as the time, location, date, schedule, and any detail worth sharing.
You can send event invitations directly to the user’s phone and enhance their audience better. Sending event invites via WhatsApp is also a great way to drive attendance and make your event well-attended. It’s also possible to create visually compelling messages by using rich media like videos, images, and event details to make the invitations highly interactive and personalized.
Using a WhatsApp marketing campaign is an excellent way to gather valuable feedback and insights. The platform helps you send surveys to understand customer satisfaction and know them and their pain points better. You can send short, interactive surveys through the chat and encourage customers for real-time interaction. The best thing, you can also personalize the surveys and achieve higher response rates.
WhatsApp campaign is an effective way to re-engage potential customers and recover lost sales. You can send personalized reminders to customers who did not complete their purchases and encourage them to take action. You can also add special discount codes and links to the checkout page and personalize the cart recovery.
WhatsApp marketing campaigns can help you send or suggest targeted recommendations to customer based on their purchase history, preferences, and browsing behavior. Such suggestions for related products can boost your cross-selling and upselling strategy. Product recommendation via WhatsApp is also an excellent way to deliver highly personalized shopping experiences to customers and drive sales.
Sending birthday greetings via WhatsApp campaign is a great way to make customers feel valued and special. You can use a highly personalized approach to make birthdays special for your customers. What’s more, you can add special offers and exclusive deals with tailored birthday messages and drive engagement and sales.
Many businesses use WhatsApp marketing campaigns to engage and connect with their customers better. The better you engage with your customers, the higher be conversion. At the same time, you will need a reliable third-party platform like REVE Chat.
Executing a powerful WhatsApp advertising campaign REVE Chat is a three-step process –
Setting up your WhatsApp Business Account is pretty straightforward.
To set up the WhatsApp Business account –
You can create or add your existing WhatsApp account by following the below steps –
In the next step, you will be asked for permission that REVE Chat can access WhatsApp Messages from now on(which you can change after viewing the actual pop-up). Click Get Started to start the process.
You can now create or select your business profile. In case you don’t have a business portfolio, you can easily create one by selecting the Create new business portfolio option.
At the time of creating a new WhatsApp business account and profile, you need to provide a phone number and select how you want to receive the verification code. After that, you need to verify the phone number.
Finally, your WhatsApp Business account is connected with REVE Chat! You can now use this omnichannel platform to reply to any new customer query.
Once you’re done with setting up your WhatsApp account with REVE Chat, you will now have to create a template message. This step aligns with the policy of WhatsApp that allows the sending of only templated messages to recipients, and that too, after prior permission.
To create a template, you can navigate to the template tab under broadcast & click “Create Template” at the top right corner. You need to fill out the pop-up form and select WhatsApp as the communication channel and the number through which the template will be sent.
Note – A campaign message can’t be sent unless there is a payment method added to the account. So, first, consider adding a payment method before sending the message.
What next after your template is approved and the campaign sent? You can move on to creating a new campaign.
To create a new campaign, follow these steps –
Campaign Name: Choose a descriptive name for your campaign.
Channel: Select WhatsApp as currently, we can only have a campaign for the WhatsApp channel.
WhatsApp Account: Select the number you wish to use for sending the campaign
Template Message: Select an approved template (Templates are account-specific). After selecting a template, you can see a preview of the message on the right side of the panel.
Define Target Audience: Use existing audience segments you want to send the campaign message(group of contacts, you need to create a segment beforehand). If you don’t have a segment, learn how you can create a segment.
Send Now/ Schedule: At last, click send if you want to send the campaign immediately or schedule if you want to send it in the future time.
Your campaign is created. After that, you can easily view campaign details by clicking on any campaign. The click will show the details panel appearing from the right side. From here, you can download a report from the top right button ( containing each contact’s delivery time, status, failure reason, and if any contacts reacted- their response).
Creating WhatsApp templates within the system is a streamlined process. It ensures better management and customization of your marketing campaigns.
By following this guide, you can easily create effective templates that meet your communication needs and add value to your marketing efforts.
It’s quite obvious that WhatsApp marketing campaigns are very effective tools to harness the potential of the world’s most popular platform. It opens the window of opportunity to tap into a vast network of users, that too, directly to their phones. On WhatsApp, a well-executed marketing campaign can give you amazing results whether you use it to send updates, notifications, surveys, or product recommendations.
We’ve seen how industry giants like Unilever, Netflix, Maggi Germany, and Flipkart have successfully leveraged WhatsApp marketing. They can now quickly connect with their audiences and drive growth. Now, it’s your turn to tap into this potential.
With REVE Chat, you can easily run targeted WhatsApp marketing campaigns that maximize your returns. Our omnichannel engagement platform is designed to transform conversations into conversions, offering you a seamless way to manage your campaign workflow from start to finish. From creating templates to securing approvals, REVE Chat simplifies the entire process, empowering you to execute high-impact campaigns with confidence.
Don’t just communicate—convert. Start using REVE Chat today and unlock the full potential of WhatsApp marketing for your business.
So, sign up now to run your marketing campaigns on WhatsApp as effectively as you’d imagine!
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