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TikTok boasts a huge user base with several 1.5 billion to 1.8 billion monthly active users in 2024, especially among younger demographics. This presents a great opportunity to reach a new generation of potential customers.
Companies should look into TikTok marketing more aggressively since Engagement on TikTok is also very high. Unlike other platforms, even accounts with zero followers can have their videos go viral on TikTok. The algorithm prioritizes showing users content it thinks they’ll enjoy, regardless of follower count.
This means a good marketing strategy can lead you to get better and faster outcomes from TikTok compared to many more social platforms. This blog aims to guide businesses to outline high-potential TikTok marketing strategies that drive expected results. Let’s dive in!
As we have mentioned at the beginning, the large growing user base is one of the reasons any company should look into TikTok as a part of their marketing strategies. Here are some more reasons that might enlighten you further.
Factors are the things that affect TikTok’s marketing strategies. We’ve listed six factors that you should acknowledge before planning yours.
Your audiences are the most important factors when planning any marketing campaign. The audience base of TikTok differs from other social media. Primarily the younger generations are more hooked to TikTok compared to middle-aged and older generations. The core demographic is Gen Z. If you plan to involve TikTok as your core marketing strategy, you may only reach this demographic.
However, if you are targeting Gen Z and younger demographics, your business is likely to have high exposure from TikTok.
Who can you target on TikTok?
Since TikTok is all about short, engaging videos, planning is key. Brainstorm creative ideas that fit your brand and resonate with your target audience. Think trends, challenges, behind-the-scenes glimpses, or even educational content spun in a fun way.
Things you should note while planning content
Hashtags help to categorize content. They work like keywords in search engines. When audiences search for a hashtag, the feed shows all relevant content based on that. It increases the visibility of your content.
Top 50 trending hashtags for TikTok |
1. #trending | 11. #likeforfollow | 21. #breakingnews | 31. #familygoals | 41. #fitness |
2. #foryou | 12. #justforfun | 22. #exclusive | 32. #couplegoals | 42. #nofilter |
3. #tiktok | 13. #ootd | 23. #mustread | 33. #couplesontiktok | 43. #friendsforever |
4. #live | 14. #lifehack | 24. #insta | 34. #music | 44. #memories |
5. #levelup | 15. #shoplocal | 25. #motivation | 35. #comic | 45. #duett |
6. #Viral | 16. #fashion | 26. #swag | 36. #booktok | 46. #lol |
7. #foryoupage | 17. #style | 27. #tiktokhits | 37. #beauty | 47. #foodie |
8. #followme | 18. #explore | 28. #instalike | 38. #beautytips | 48. #beach |
9. #viralpost | 19. #travel | 29. #likeforfollow | 39. #beautyhacks | 49. #summer |
10. #tiktokfamous | 20. #share | 30. #repost | 40. #makeuproutine | 50. #haha |
Partnering with TikTok influencers can give your brand a major boost. Find creators who align with your brand values and target audience. Look for influencers who create high-quality content that organically integrates your product or service. You have to reach out to influencers from your business niche for better reach.
With its explosive growth and unparalleled reach, TikTok offers businesses an innovative platform to showcase their products. A TikTok ad is a paid promotion or advertisement displayed on the TikTok platform.
Benefits of TikTok Ads as marketing strategy,
TikTok Pro provides businesses with access to detailed analytics and insights about their account performance and audience demographics. This information allows businesses to better understand their target audience and tailor their content to resonate with their interests.
TikTok Pro in marketing
Now that you’ve learned about all the factors that contribute to TikTok marketing, we have a few strategies that help to make them successful. Below we’ve seven strategies for you,
Trends in TikTok keep changing. If one thing is viral this week, there will be another thing next week. Usually, these trends last for a very short period. So, if you want maximum reach of your business on TikTok, make sure your contents align with the trends. Prioritize education content. Short, informative videos on various topics are gaining more traction. Follow trending music and try to incorporate it into your video content.
Authentic content builds trust and credibility because it shows the real side of a brand. By letting their personalities shine and sharing their values and culture, businesses connect with viewers on a deeper level. People no longer prefer promotional content. Rather than using models to act and make vague content, leverage authentic ones. Content should be fresh from actual users of your product.
Ensure your content is visually appealing with high-quality video and audio. Clear visuals and crisp audio enhance the viewer experience and make your content more engaging. Focus on storytelling. Content visuals should align with the story. Your post should not only entertain but also leave an impact on the audience’s mind.
Always engage with your audiences. Responding to comments, acknowledging user-generated content, and participating in challenges or trends demonstrate that you value your audience’s input and involvement. This real-time feedback loop enables you to refine your approach. Over time, it will enrich your content’s value and performance.
Aim for special days and occasions. Contests and giveaways on TikTok can be highly effective marketing strategies for businesses looking to increase engagement. By associating your brand with positive experiences such as winning prizes or participating in fun challenges, you can leave a lasting impression on users.
To conclude, marketing strategies are diverse in every platform. TikTok provides endless opportunities for brands to showcase their personality. Adopting the following strategies can make your TikTok marketing strategy a powerful tool to reach new audiences and achieve your brand goals.
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