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You always wanted to build your own Shopify store and take your business online.
Now when the shop is set up, you know the job is just half done — because you also need customers to drive the sales and get the cash rolling.
By now, you also realize how getting traffic is definitely not as easy as setting up an online shop.
And if customers are not thronging your store yet, you might be wondering, “what next now?”
Well, you need some planning, and a robust Shopify marketing strategy to turn things around.
In this post, you will learn about some powerful marketing strategies and tips to drive traffic and grow sales for your Shopify store.
And if you’re ready to implement these ideas, the results will definitely happen – more traffic will happen and better conversions will happen.
In case you also want to redefine customer service, you might like Shopify Live Chat App Integration to get things in order.
Shopify is easily the best eCommerce platform when it comes to setting up an online store. More than 1.7M merchants worldwide trust it to sell their products or services.
Great design, ease of use, product customizability, SEO-friendliness, excellent inventory management, and compatibility with popular payment platforms – these are some of the features that give it the leading position in the market.
You can trust its amazing features to quickly build your web shop, increase online sales, and grow your business. You however need a well-defined Shopify marketing strategy if you want to succeed in the market.
Having a solid marketing strategy can bring you success with Shopify in many ways –
Building a store with Shopify is just the first step in the right direction. To succeed further, you also need meticulous planning and this is where customer-driven marketing helps. Shopify marketing strategies and tips will make your products and services more visible in the market, therefore driving your ROI.
Enterprises need to trust only the best Shopify marketing strategies to do well with Shopify.
When you run an online store, you obviously look for strategies that can help Boost Your Ecommerce Sales.
Let’s discuss each of the strategies in detail –
The success of your Shopify store will always depend on how well you treat every customer that visits your website. A Shopify chatbot can come in very handy when you want to treat customers well.
And treating customers well means responding to their queries quickly, offering them personalized product recommendations, and resolving complaints quickly.
With chatbot marketing, you will easily handle multiple customers quickly without making them wait in line.
The use of a bot can solidify your Shopify store marketing strategy and ensure the best possible engagement with customers.
Chatbots will help you –
REVE Chat offers plenty of ready-to-use chatbot templates for marketing, sales, or support use cases. You can use them to engage with your customers, generate leads, and drive conversions.
When you run an e-commerce store, a chatbot can help for many purposes –
63% of consumers who used live chat on a website are likely to return to that site.
Well, this clearly shows why live chat is one of the most preferred communication channels by customers as it enables real-time support.
When your online store integrates live chat, you’re able to encourage contextual engagement thereby boosting customer satisfaction and reducing customer churn.
People love watching videos.
They also love learning about a product from a video rather than reading texts or browsing through lifeless images. And this is great news if you run an online store on Shopify.
That’s why video consumption has risen tremendously over the years, and the trends do not look like slowing down anytime soon.
And why would it when 84% of marketers say video has helped them generate leads?
Social media too has played a huge role in the ever-growing consumption of videos.
Videos ads are popular, purely because they can do many things, like –
And when used strategically, videos can prove a great tool in not only promoting the products but also removing doubts of customers.
When it comes to engaging customers, nothing beats the content.
With content, the benefits are obviously twofold – first, it will boost your search engine visibility and provide value for readers. And when that happens, you improve conversion.
Plus, crafting quality pieces of content around your Shopify store products could well boost your marketing strategy.
The trick is to create a variety of content types such as blogs, videos, infographics, etc. to target audiences in various stages of the buying journey.
So, if you’re not sure how to win new customers, content should be the first thing to turn.
Google is where people look for information. It’s where your potential customers will look for your products. The process of SEO might take some time, but it’s worth the effort as it gives you organic results.
And if your products are not visible there, or if they don’t rank higher on search engine result pages, it might adversely impact sales.
And you know how even the best products won’t reach customers if they are not promoted well. You need something that differentiates your eCommerce store from competitors.
And this is where doing SEO ( Search Engine Optimization) for your Shopify store can help.
When you do SEO of your store, you’re making sure that whenever prospective customers enter any query related to your business, you appear on top of the results.
In simple terms, optimizing your store for search engines could well be a great marketing plan for Shopify for any business.
Contrary to popular perception, people love getting promo emails as most come with customer product suggestions.
This also explains why sending emails continue to be a powerful form of marketing approach.
The good thing about this form of communication channel is, they help you promote products to new customers as well as forge relationships with the existing ones.
Even better is, you can automate email messages to ensure they reach the customers at or after, a designated period of time.
And when you run a Shopify store, you can achieve a significant chunk of ROI with email marketing by targeting customer journey touchpoints.
Many eCommerce websites make this mistake — they don’t offer product recommendations to customers.
Well, why would you not do something that can drive sales!
Yes, stores that offer product recommendations get better traffic and sales compared to the rest.
This actually happens as customers often enjoy a personalized approach to shopping. And some of them are likely to buy if recommended, even if that was not the initial intention.
So, you should start delivering personalized customer experience and product offers on your Shopify stores so that loyal or repeat customers get the feeling of specialness through personalization.
For that reason, a product recommendation feature should be key to your Shopify marketing strategy as it has the potential to boost conversions.
Did you know, social media platforms can also be used for selling products?
This means, Facebook could well be more than a platform for marketing – you can use it to drive traffic and conversions.
All you need to do, use the Facebook shop feature and integrate it with your store.
When the integration is done, it will let your Facebook followers shop from your store even without leaving the social platform, or even without visiting your store.
The best thing, your entire Shopify product catalog can be put on Facebook with absolute ease to manage the inventory as well.
This will make your entire catalog available on Facebook and also help you manage inventory efficiently.
Click here to learn about Facebook Messenger Live Chat Integration from REVE Chat.
Who does not like great images!
And Pinterest is a wonderful channel to show your product images to new-age users.
Since the platform is a favorite among younger generations, you should plan to make the most out of it by displaying striking images of products or infographics.
In fact, a lot of Pinterest users discover new products or brands there and then make up their minds to purchase.
Your store can definitely get more traffic if it devises the right Shopify marketing strategies to engage with idea-seeking generations.
For more ideas, read our blog on Best Social Media Management Tools for Businesses.
Tips to Use Pinterest for Your Shopify Store
Instagram is everyone’s favorite social platform.
And just like Facebook, it’s simple to set up an Instagram store as well. By doing that, you can help Instagram users shop from your catalog while simply using the platform.
It has so many things that keep marketers interested – from introducing stories to reels, galleries to shopping carts, and many more.
And there is no platform as good as Instagram for visual feasts and inspiration for users from all walks of life.
The best part, you can play with GIFs, creative carousels, and amazing photos to drive high engagement rates.
And don’t forget, videos are all over Instagram and they can help you drive conversions with ease.
Read our blog on Social Media Lead Generation Strategies for more information.
In the last six months, 11% of millennials had bought something purely because an influencer — or a blogger — recommended it.
It explains why brands are utilizing the power and clout of social media influences to promote themselves or products to their vast audiences.
Influencer marketing can definitely prove a great tool to expand the reach of your brand on social media.
Depending on your business size and needs, you can hire influencers in various shades –
And when you want to leverage influencers as part of your Shopify marketing strategy, the key is –
Consumers have a lot of faith in the recommendation system — anything their friends or family suggest is often given a top priority.
So, word of mouth is something you should leverage if you want more customers on your store.
And when you set up a referral program on your Shopify store, you take steps to reward customers for bringing customers.
With a referral program,
Click here to Be a REVE Chat Affiliate Partner.
Do you know why so many stores have a loyalty program in place?
Well, simply because it can make the existing customers come back again for shopping. It can be one of the best customer retention strategies as well.
And when you’re ready to reward customers for loyalty, they won’t walk away from you.
So, if you want your customers to keep coming back to your store and buying over and again, launch a loyalty program, even if your store is new, or does not have a big customer base.
Loyalty programs are popular as a Shopify marketing plan because –
Read our post on Great Customer Loyalty Program Ideas for Your Business.
Ecommerce brands lose somewhere around $18 billion in sales revenue each year because of cart abandonment.
It clearly explains why the shopping cart abandonment rate is a key metric for eCommerce sites to track. A higher abandonment rate indicates poor user experience.
And if you’re able to reduce cart abandonment, it will have a positive impact on sales and revenue.
For that reason, your focus should be on optimizing the checkout flow to not only enhance the customer experience but also drive the conversion.
For more information, read our post on Shopping Cart Abandonment: Reasons, Statistics & How to Reduce It
Three main reasons for shopping cart abandonment are –
SMSes enjoy a great rate of open rates.
Why?
Simply because – they don’t force us to log in or be online.
Plus, people still love opening a message, reading about offers, and engaging with brands.
For that reason, SMS marketing continues to be a top communication channel for businesses today. They could easily resemble one of your top guerrilla marketing strategies examples that may not force customers but will do the needful.
In fact, transactional SMSes still do the job when it comes to conversion as they are short and direct.
However, when you plan to make messaging a part of your Shopify marketing strategy mix, you need to focus on these factors –
97% of first-time visitors on your site will leave without buying anything.
So, should you allow them to be lost forever, or would you take efforts to bring them back?
Retargeting can help if you’re willing to bring back those people who visit yet don’t show any intent.
And when you retarget, it means you take measures to bolster your Shopify eCommerce marketing for your store.
You can run retargeting campaigns with the help of –
Using live chat and chatbots can help your Shopify store marketing keep pace with the changing dimensions of communication between customers and brands. Your business can rely on both of them to support customers through websites or apps and drive conversions.
There are numerous benefits to using live chat and chatbots as part of Shopify marketing strategy for your store –
It takes some effort and consistent work to grow a business and win customers. That’s why you need an effective Shopify marketing strategy and some planning if you want to grow your Shopify store.
With Reve Chat, use our Live Chat for E-commerce & Retail and achieve your marketing goals easily.
You can always rely on our Shopify marketing strategy to grow your online conversions and boost sales for your Shopify store.
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Praveen Singh is a content marketer, blogger, and professional with 15 years of passion for ideas, stats, and insights into customers. An MBA Graduate in marketing and a researcher by disposition, he has a knack for everything related to customer engagement and customer happiness.
As a writer and analyst, he pours the heart out on a blog that is informative, detailed, and often digs deep into the heart of customer psychology. He’s written extensively on a range of topics including, marketing, AI chatbots, omnichannel messaging platforms, and many more.
Mr. Singh also has a passion for subjects that excite new-age customers, be it social media engagement, artificial intelligence, machine learning. He takes great pride in his learning-filled journey of adding value to the industry through consistent research, analysis, and sharing of customer-driven ideas.
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