15 Best Omnichannel Marketing Tools for 2024

Let’s look into one scenario before coming to omnichannel marketing tools! Sometimes when we are shopping online, we might pick out products and put them in our cart. But then we forget about it. Later, we see ads for those same products on social media. This might seem strange, but it’s an example of something called omnichannel marketing.

Now, why is this type of marketing important? Well, studies show that more than half of people who buy things online use three to five different channels each time they make a purchase. If these customers find inconsistent information on other channels or can’t find what they’re looking for, they might lose interest.

But don’t worry if this sounds confusing! There are smart tools out there called omnichannel marketing tools that can help. These tools are designed to solve these issues by providing a platform to connect with customers through various channels. In my review, I’ve gathered information about the 15 best omnichannel marketing tools available in the market. This information will help you choose the right tool for your business. So, you can effectively connect with customers across different marketing channels. Keep reading this space to know more!

What is Omnichannel Marketing?

Omnichannel marketing focuses on customers and uses all available marketing channels to reach them. In eCommerce and retail, “omnichannel” describes a strategy that combines all sales channels into a single, unified system.

Imagine your brand always talking to your customers, no matter where they are. It doesn’t matter how they find you; they always get the same experience with your brand.

Still, confused? Let’s make it clearer with some easy examples of omnichannel marketing:

• You get a text message with special deals while shopping in a store.
• An email tells you to check your mailbox for discounted coupons.
• When you leave something in your online shopping cart, you see ads for it on social media, like Instagram or Facebook.

The foundation of an omnichannel marketing funnel is smooth integration, making it easier to create detailed customer profiles. This helps marketers understand how consumers engage as they switch between different channels.

What are Omnichannel Marketing Tools?

The Omnichannel tool is like a tech helper for businesses. It makes sure that your company can talk to customers smoothly through various places like email, social media, websites, and more. So, customers have a consistent and smooth experience. It gives you a central place to control and organize all your marketing plans efficiently. 

This software helps businesses collect info from various places and how customers interact. Using this info, businesses can make very personalized and well-targeted campaigns that connect with each customer.

Benefits of Omnichannel Marketing Solutions

By adopting an omnichannel marketing tool, you can provide a personalized and uniform experience across different channels. This not only fosters customer loyalty but also enhances your return on investment (ROI) and boosts sales. Additionally, you’ll see improvements in brand awareness, customer experience, and the overall value of customer relationships. Now let’s look into the benefits in detail!

• Unified Customer Experience: Omnichannel marketing software ensures a consistent and seamless experience for customers across various channels. Whether they interact through email, social media, websites, or other platforms, the messaging and experience remain cohesive.
• Centralized Campaign Management: The tools provide a centralized platform to manage and coordinate all your marketing campaigns. This streamlines the process, ensuring that messaging is consistent, and campaigns are well organized.
• Detailed Analytics: The omnichannel marketing platform lets businesses gather information from different places where customers interact. This info helps you to understand how customers behave, what they like, and how they buy things. You can use this knowledge to improve your marketing plans, target the right people, and use resources wisely.
• Efficient Data Management: It simplifies the management of data collected from various touchpoints. This efficiency not only saves your time but also enhances the accuracy and usefulness of the data for strategic decision-making.
• Adaptability to Customer Preferences: The software allows businesses to adapt their marketing strategies based on customer preferences and behaviors. This flexibility ensures that marketing efforts align with changing customer expectations and market trends.
• Staying Ahead of Others: When businesses use good software to follow an omnichannel strategy, it makes them stand out from the competition. By giving customers personal and similar experiences in different places, businesses become more noticeable in a busy market. This makes people trust and like the brand, making the business a top choice for customers who want personalized and interesting experiences.

15 Best Omnichannel Marketing Tools

Omnichannel marketing is the practice of seamlessly reaching and engaging customers across multiple channels to establish a cohesive and consistent experience. Below, you’ll find a selection of the best omnichannel marketing software organized by their respective functionalities.

Live Chat and Chatbot Tools

Together, live chat solutions and chatbots contribute to a holistic omnichannel strategy. They provide a continuous and integrated experience, allowing customers to transition seamlessly between different touchpoints without losing context or encountering delays. 

By leveraging these tools, businesses can not only enhance customer satisfaction but also optimize operational efficiency in their omnichannel marketing efforts.

1. REVE Chat

REVE Chat is one of the best AI-enabled omnichannel customer support tools that help you talk to your customers in real-time through a chat on your website, mobile app, or on popular channels like Facebook, WhatsApp, Viber, Instagram, and Telegram.

If you own a business and want to connect better with your customers or make your support process smoother, choosing REVE Chat is a smart move. It’s an investment that can boost customer service, generate leads, and increase sales.

Core Features:

• Streamline your customer service operations entirely using its AI-driven REVE Chatbot, offering instant help to customers 24/7 or when your team is unavailable. 
• Enable customers to start live chat sessions for immediate assistance from your support team.
• Utilize REVE Chat’s video chat feature, enabling customers to initiate video calls with your customer support agents right from the chat interface.
• Effortlessly observe and manage your customer’s screen during a live chat session, whether you’re providing technical support, assisting with online purchases, or demonstrating a product or service.
• Keep things organized with the ticketing system, efficiently tracking and managing customer queries and chat requests all within the same interface.
• Access personalized data and detailed reports on your customers and agents through the advanced reporting features of REVE Chat.
• The visitor analytics provides a comprehensive overview of the website journey, conversations, and demographics for all visitors and customers on your website.

REVE Chat offers a 14-day FREE TRIAL to try out all its unique features. So, SIGN UP today!

2. Intercom

Intercom’s suite of features empowers businesses to build strong customer relationships, offer personalized support, and streamline communication processes across various channels. Utilizing behavioral data and machine learning, Intercom’s AI chatbot engages with website visitors, delivering a tailored experience through responsive interactions.  The platform is widely used by companies of all sizes to enhance customer satisfaction and drive growth.

Core Features:

• Enables businesses to interact with their customers in real-time using live chat.
• Incorporates automation and chatbots to handle routine tasks, gather user information, and route conversations to the appropriate teams, enhancing operational efficiency.
• Enables communication across various channels, including websites, mobile apps, and email, ensuring a consistent and seamless experience for users.
• Offers analytics and reporting tools to track customer interactions, measure message effectiveness, and gain insights into user engagement and behavior.

3. Zendesk

Zendesk is primarily recognized for its customer service and support solutions, but it also offers a comprehensive suite of tools that contribute to omnichannel marketing efforts. Using Zendesk, you can monitor opportunities and leads in your pipeline, receiving immediate notifications upon receiving inquiries. Additionally, you can allocate projects and engage in collaborative efforts with your team.

Core Features:

• Zendesk enables businesses to communicate with customers seamlessly across various channels, including email, chat, voice, and social media.
• Its automation tools help streamline marketing processes, from lead generation to customer engagement, allowing for personalized and timely interactions.
• Centralized ticketing system for managing customer inquiries, issues, and service requests.
• Robust reporting and analytics tools for tracking key metrics, measuring customer satisfaction, and gaining insights into support performance.

Email Marketing Tools

Email marketing tools assist you in making powerful email campaigns and sending newsletters to strengthen customer connections and increase sales. Here are some excellent email automation tools that can enhance your omnichannel marketing efforts and offer additional functionalities.

4. ActiveCampaign

ActiveCampaign is a good tool for omnichannel marketing automation. It plays a leading role in managing emails and social media, and suits businesses of all sizes, from small startups to big corporations. With its easy-to-use design, strong automation skills, and advanced personalization options. This tool is a great asset for businesses aiming to improve customer communications and run effective marketing campaigns.

Core Features:

• A user-friendly and easy-to-use interface that caters to individuals with different levels of technical knowledge, ensuring accessibility for all users.
• Robust email marketing capabilities, including customizable templates, automated campaigns, and detailed analytics.
• Powerful automation tools to streamline marketing workflows, automate repetitive tasks, and nurture leads through personalized journeys.
• Integration with Customer Relationship Management (CRM) systems for a unified view of customer interactions and improved lead management.
• Support for various channels, including email, social media, SMS, and more, enabling businesses to engage customers across multiple touchpoints.

5. Mailchimp

Mailchimp is a widely used omnichannel marketing management software that has gained popularity for its user-friendly interface and scalability. Mailchimp’s versatility and range of features make it suitable for businesses of all sizes, from small startups to larger enterprises. It continues to be a popular choice for those seeking a reliable and efficient email marketing solution.

Core Features:

• Simple and user-friendly interface, ensuring accessibility for users with different technical skills.
• Offers a comprehensive suite of email marketing tools, including customizable templates, automated campaigns, and detailed analytics.
• Provides robust automation features, allowing businesses to set up automated email sequences based on user behavior, preferences, or specific triggers.
• Integrates with a wide range of third-party applications and platforms, allowing users to connect Mailchimp with their existing tools and systems.
• Provides detailed analytics and reporting tools, allowing businesses to track the performance of their email campaigns, measure engagement, and gain insights into user behavior.

6. Klaviyo

Klaviyo is a good omnichannel campaign management platform that provides special tools for online stores to send instant emails, and text messages and make more money. It has a simple editor where you can drag and drop things to create messages easily. There are also ready-made designs that work well on phones. You can personalize your emails by adding special blocks and suggesting products.

Core Features:

• Provides an easy-to-use drag-and-drop editor, making it simple to design engaging emails.
• Allows businesses to reach their audience through text messages, providing another channel for communication and promotions.
• Ready-made templates that are designed to be responsive across various devices, ensuring that your marketing messages look good and function well on both desktop and mobile.
• Can track metrics such as open rates, click-through rates, and revenue generated, allowing for informed decision-making and optimization of future campaigns.
• Supports marketing automation, allowing businesses to set up automated workflows triggered by customer actions. 

Customer Relationship Management (CRM) Tools

Customer Relationship Management (CRM) tools are essential software applications that help you manage interactions with your customers and potential leads. These tools are designed to streamline and optimize various aspects of customer engagement and relationship-building. Here are my top 3 recommendations. 

7. Salesforce

Salesforce CRM is a helpful online tool for all kinds of businesses. With this platform, you can keep track of new leads, customers, and opportunities using a user-friendly dashboard. This gives you a big picture of your business and quick alerts about what customers need, helping you solve problems faster.

Core Features:

• Salesforce’s AppExchange is a marketplace offering a wide range of third-party applications and integrations, allowing businesses to customize and extend the functionality of their Salesforce implementation.
• Salesforce incorporates artificial intelligence (AI) through its Einstein Analytics, providing businesses with intelligent insights, predictions, and recommendations to enhance decision-making.
• Salesforce Community Cloud enables businesses to create branded online communities for their customers, partners, and employees.
• The platform provides mobile applications, allowing users to access and manage customer information on the go. 
• Salesforce allows the automation of routine tasks and processes, improving efficiency. 
• Provides a centralized database for organizing and managing customer information, including contacts, accounts, and related details.

8. HubSpot

HubSpot is known as one of the top omnichannel marketing tools because it has lots of useful features and is easy to use. It helps businesses manage marketing across email, social media, and traditional channels. Making sure everything works together smoothly for a great customer experience. 

You can see detailed reports on how much work is done, how well your employees are performing, and what’s happening with sales. Use these reports to check how your campaigns are doing and find ways to make things better.

Core Features:

• Provides a centralized database for managing customer contacts, allowing businesses to organize and track interactions effectively.
• The platform includes tools for creating and sending email campaigns, with features for personalization, automation, and analytics.
• Helps businesses manage their social media presence by scheduling posts, monitoring engagement, and analyzing performance.
• HubSpot’s CMS allows users to create and manage website content, providing a seamless integration with other marketing tools.
• HubSpot’s Sales Hub includes features for automating sales processes, managing leads, and tracking deals through the sales pipeline.

9. Zoho CRM

Zoho CRM is one of the best cross-channel marketing tools that gives you everything to handle your leads and sales growth. It helps you set up sales plans, adapt your methods, and use detailed reports. With the paid versions, you get a complete set of connected apps for customer support, marketing, HR, accounting, and managing your inventory.

Core Features:

• Store and organize customer information, including contact details, communication history, and other relevant data.
• Automates the entire sales process, from generating leads to closing deals.
• Visualize and manage your sales pipeline, allowing you to track deals through various stages.
• Create custom workflows to automate business processes.
• Define rules for triggers and actions based on specific conditions.
• Integrate with email services to manage communication within the CRM.
• Track emails, schedule follow-ups, and maintain a centralized communication hub.
• Generate customizable reports and dashboards to analyze sales performance and other key metrics.

Reporting and Analytics Tools

According to research, just 35% of companies think they’re doing well in making personalized experiences across all channels. The main reasons for this struggle? Many businesses don’t have the right technology and the most up-to-date data. There are many other statistics available on this. 

If you want to build a data system that helps you succeed in creating personalized experiences across all channels, begin by using the following tools.

10. Kissmetrics

It is one of the best web analytics and conversion optimization platforms for providing insights into user behavior on websites and helping businesses optimize their conversion funnels. This platform goes beyond basic website analytics, offering a customizable dashboard. It allows you to quickly go through the key metrics. 

Kissmetrics is known for its user-centric approach, focusing on individual user journeys and providing tools for businesses to optimize their conversion funnels. With features like event tracking, A/B testing, and customer segmentation, Kissmetrics empowers businesses to make data-driven decisions. It enhances user experiences and ultimately improves their overall online performance.

Core Features:

• Personalize your dashboard to display key metrics relevant to your business goals, enabling a quick overview of crucial data.
• Track individual user behavior on your website to understand how users navigate, engage, and convert.
• Create segments based on various criteria, such as demographics, behavior, or events, allowing for targeted analysis of specific user groups.
• Optimize your conversion funnels by identifying drop-off points and areas where users may face challenges in completing desired actions.
• Run A/B testing with different versions of web pages to compare performance and make data-driven decisions on website optimization.
• Connect Kissmetrics with other tools and platforms to streamline workflows and enhance data integration across your tech stack.

11. Google Analytics

Google Analytics is a powerful omnichannel web analytics service offered by Google that provides detailed insights into website and app performance. Widely used by businesses, marketers, and website owners, Google Analytics offers a robust set of tools for tracking and analyzing user interactions. 

The platform allows you to understand visitor behavior, measure the effectiveness of marketing efforts, and gain valuable insights into overall website performance.

Core Features:

• Track the number of visitors to your website and understand where they come from, including geographical locations and sources such as search engines, social media, or referrals.
• Gain insights into user behavior by analyzing page views, session durations, bounce rates, and interactions with specific elements on your website.
• Set up and track goals and conversions to measure the success of specific actions on your site, such as form submissions, purchases, or other desired outcomes.
• Divide your audience into segments based on demographics, behavior, geography, or other criteria to better understand and target specific user groups.
• View real-time data to see current user activity on your website, helping you monitor campaigns, events, or sudden changes in traffic.

12. Crazy Egg

Crazy Egg is a prominent web analytics and optimization tool designed to empower website owners, marketers, and designers with valuable insights into user behavior. It stands out for its focus on visual analytics and user-centric insights, making it a valuable tool for anyone looking to enhance their online presence, optimize user experience, and ultimately improve website performance.

Core Features:

• Produces heatmaps that visually illustrate how users engage with your website, capturing data on clicks, scrolls, and mouse movements.
• Offers session recording features, enabling you to view recordings of individual user sessions. 
• With A/B testing, you can generate different versions of your web pages and compare their performance to identify the more effective elements.
• Scrollmaps provide a visual representation of users’ scrolling behavior on your pages, offering insights into user interest levels and whether crucial content may be overlooked.

eCommerce Tools

In a world where customer interactions span multiple channels, these cross-channel eCommerce management tools empower you to synchronize and optimize your marketing efforts across every touchpoint. From online stores to social media platforms and beyond, these solutions are crafted to enhance your brand’s presence, drive customer engagement, and boost sales across the entire omnichannel landscape.

Here are the top eCommerce platforms to start your online store and expand your marketing across different channels. 

13. Shopify

Shopify is more than just an eCommerce platform; it’s your partner in building a powerful and seamless online store. Whether you’re a seasoned entrepreneur or just starting, Shopify offers a user-friendly interface, customizable designs, and a suite of marketing tools to help you create, manage, and grow your online presence. 

Plus, it’s super easy to use! Another great thing is its extensive dropshipping integrations, making it a breeze to conduct online sales without the necessity of maintaining inventory.

Core Features:

• User-friendly interface that is intuitive and easy to navigate, catering to users with different levels of technical knowledge.
• A range of customizable themes allows you to create a unique and visually appealing online store that aligns with the brand.
• Shopify themes are designed to be mobile-responsive, ensuring a seamless shopping experience for customers on various devices.
• Ensures a secure and smooth checkout process and supports multiple payment gateways.
• Offers a vast app store with a wide array of third-party apps that allow users to enhance the functionality of their stores. 
• Includes built-in tools for SEO optimization, as well as features for creating and managing marketing campaigns, discount codes, and abandoned cart recovery.

14. BigCommerce

BigCommerce is a good commerce omnichannel marketing software that provides a comprehensive solution for businesses to set up and manage online stores. It offers a range of features and tools to help businesses create and customize their online presence, sell products, and manage various aspects of their e-commerce operations.

Core Features:

• User-friendly interface for easy store creation.
• Customizable templates and themes for designing a unique storefront.
• Robust product catalog management with options for variants and SKUs.
• Inventory tracking and management tools.
• Secure and customizable checkout process.
• Integration with multiple payment gateways.
• Support for various payment methods, including credit cards and digital wallets.
• Built-in marketing tools for discounts, coupons, and promotions.
• SEO-friendly features to optimize product pages for search engines.

15. Magento

Magento is a robust and highly customizable open-source e-commerce platform that empowers businesses to create and manage online stores tailored to their unique needs. Renowned for its flexibility, scalability, and extensive feature set, Magento caters to a diverse range of businesses, from small startups to large enterprises.

Whether you’re a small business trying to save money or a big company needing a flexible online store, Magento is a great option. It’s a versatile and powerful choice for e-commerce in today’s changing online market.

Core Features:

• Magento is an open-source platform, that allows developers to access and modify the source code, providing a high degree of flexibility for customization.
• Offers a high level of customization, allowing businesses to tailor their online stores to meet specific needs.
• Supports extensions and themes to enhance functionality and appearance.
• Designed to scale and handle increased traffic and product catalogs.
• Supports the management of multiple stores from a single Magento installation.
• SEO-friendly features that help product pages rank higher on search engines.

How to Choose the Best Omnichannel Marketing Software?

Choosing the best omnichannel marketing software requires careful consideration of your business needs, goals, and budget. Here are some key factors to consider while selecting the best option for your brand!

• Ensure that the software can seamlessly integrate with your existing systems, such as CRM, e-commerce platforms, social media, and other essential tools.
• Evaluate the software’s ability to segment and target your audience effectively. Personalized and targeted messaging is essential for a successful omnichannel strategy.
• Look for software that offers automation features and utilizes artificial intelligence (AI) for tasks like personalized recommendations, predictive analytics, and automated campaign optimization.
• Robust analytics and reporting tools are crucial for assessing the performance of your campaigns across different channels.
• A user-friendly interface is important for efficient use of the software. It should be easy for your marketing team to navigate and use the features without extensive training.
• Verify that the software complies with data protection regulations and industry standards. 

FAQs on Omnichannel Marketing

1. What are some of the common challenges in omnichannel marketing?

In businesses, customers will try to contact you through their preferred channels, which can be web, mobile, email, phone calls, or even social media platforms like Facebook and Instagram. Being consistent in your messaging across all those channels is tough. Apart from this, there are other obstacles in omnichannel marketing such as:

• In omnichannel marketing, data is scarred across various platforms. Compiling those in one place can be a challenge.
• Maintaining a consistent brand image in multiple channels can be tough.
• Integrating various marketing tools and platforms for seamless workflow can be challenging.
• While measuring the effectiveness of your marketing activities, analyzing all the data collected from various marketing channels can be confusing.

2. Why should I use omnichannel marketing tools for my business?

If you want to serve your customers on their preferred channels like websites, email platforms, or other social media channels, omnichannel marketing software is your saviour. Such tools help you to integrate all your channels, manage everything from a single place, and offer consistent and uniform messaging across all platforms.

Omnichannel marketing tools offer numerous benefits for your business such as:

• Ensure a consistent and seamless experience for customers across all communication channels. 
• provide a centralized platform to manage and coordinate all your marketing campaigns effectively.
• Provide reports and analytics from different places where customers interact.
• When you are offering something extra to your customers, it helps to stay ahead of the competition.

3. What features to look for while selecting the best omnichannel marketing software?

You have several options in the market to choose from. But always select the one that fits your business needs. Here is a list of essential features to look for while selecting one omnichannel marketing software:

• Automation
• User-friendly interface
• Cross-channel and CRM integration
• Real-time communication capabilities
• Reporting and analytics
• Advanced data management

4. What are some of the best omnichannel marketing software to opt for?

Many omnichannel marketing tools are available in the market to choose from.  My top 5 recommendations are:

• REVE Chat
• HubSpot
• Intercom
• Zendesk
• Salesforce

5. How to measure the effectiveness of your omnichannel marketing initiatives?

There are some of the key metrics that you can look into across all channels to analyze and understand the performance of your omnichannel marketing activities such as:

• Customer acquisition rate
• Customer retention rate
• Churn rate
• Customer engagement
• Conversion rate
• Customer lifetime value
• Click and open rates etc

 Final Thoughts!

So, embracing omnichannel marketing tools is not just a choice; it’s a necessity for businesses aiming to boost revenue and create lasting customer relationships. The combination of email automation, a mobile-first approach, and personalized web engagement tools can make your marketing efforts more effective and customer-friendly. 

If you haven’t started using these platforms yet, now is the time to do so, ensuring a smoother and more successful journey for both your business and your customers.

Want to know more about omnichannel marketing? Check out our popular blog for tips on creating a great omnichannel customer journey!