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Do you know instant communication is key for offering excellent customer service and maintaining productivity and collaboration? That is why instant messaging platforms have become indispensable tools for business communication. According to a recent report by Statista, 67% of businesses worldwide have adopted instant messaging to automate their operations.
If you are still not using instant messaging for your business, you are definitely losing something. Below are some statistics that will show you the importance of IM.
Your target audience uses IM for communication and if you are still not using instant messaging for your business, you are definitely losing something. In this blog, you will find everything you need to know about instant messaging platforms. I have listed down the 12 best instant messaging apps for businesses to choose from, their benefits, basic features, and use cases. Keep reading this space to know more.
‘An Instant Messaging tool is a software application that enables real-time communication between individuals or groups of people.’
From project collaborations to casual team communications and customer engagement, instant messaging apps have fundamentally changed the way businesses operate. IM is highly beneficial for customer communication, team management, and many business operations, including customer service.
Messaging apps have become more popular and widely used than social networks. According to the Business Insider’s Report, these apps now have 20% more active monthly users than social networks.
Many of us use social media platforms, but IM apps have become an integral part of our lives, making it almost impossible to opt out. Consequently, when companies use IM messaging in their business, communicating with this vast customer base becomes much easier.
Key Benefits of IM Tools
Let’s look into some of the major benefits of using instant messaging solutions in your business:
Business IM solutions offer several important features, such as bot integration and self-service, that enable businesses to provide instant assistance even after business hours. Customers from different geographic locations and time zones may encounter issues at any time, not necessarily within your business hours. In such cases, chatbots serve as a savior, offering 24/7 real-time customer service. Automated customer service ensures that someone is available to assist your customers even when your support agents are offline.
Good IM applications seamlessly integrate with your existing communication platforms and offer you detailed information about your customers like their geographic locations, past chat history, etc. Such information helps customer service agents to tailor the communication messages and offer a personalized experience to each of their customers.
Many times, support agents need to handle multiple customers at a time but they are also human beings and have limitations. Every customer comes with different problems, and solving their issues takes time. In such a case, AI-powered IM tools come in handy. The chatbot automates many of the business operations including customer service and frees up time for agents to focus on other important works.
With integrated FAQs and other information, chatbots can handle multiple customers at a time 24/7, verify customer info, route queries to the right agent, schedule various appointments, etc to manage the workload in a better way.
IM platforms easily integrate with many of your business systems. Customers can use their preferred IM platforms, such as Viber, WhatsApp, or Facebook Messenger, to communicate with your business. Your agents can efficiently handle and respond to these queries from a centralized point.
Many AI-powered IM tools offer important features like canned responses and automation that help agents manage their work in a better way to reply faster to customer queries. Canned responses are pre-set replies to common queries that can be sent to customers whenever needed. Such features allow agents to efficiently manage multiple customers simultaneously.
Instant messaging platforms offer a bag of great features designed to improve your communication, customer engagement, team collaboration and customer service. Let’s explore the major IM features listed below.
Key Features of IM Tools
IM facilitates real-time communication through text messages, voice and video calls with your customers and team members.
You can send files in different formats be it images, videos, GIFs, or links to your colleagues, leads, and customers.
It’s a great IM feature where a group of people arrange meetings or other brainstorming sessions in a private secured platform.
This feature allows you to share your screen with other group members or individuals on a call, facilitating information sharing. Customer support agents can utilize this capability to resolve customer queries more quickly.
With such features, you can send messages, and updates to a large number of groups at a time. The recipients can react to your message with emojis but cannot reply to you.
Several IM platforms support bot integration that helps to automate many of your business operations including customer service and allows you to offer 24/7 availability even after your business hours.
Instant messaging tools seamlessly connect with your existing CRM, helpdesk, and other business applications and allow you to handle everything from a single interface.
Security and encryption ensure that all your conversations remain private and secure. This feature encrypts messages end-to-end, meaning that only the intended recipients can read the messages. Additionally, two-factor authentication and other regular security updates further safeguard the security and confidentiality of data exchanged on the IM platform.
IM tools are compatible with all devices including desktops, laptops, mobile phones, and tablets. So, both businesses and customers can opt for IM from any of their preferred devices.
There are numerous instant messaging solutions available for your business. Choosing the right IM app to meet your business requirements involves carefully evaluating several factors. Here are some tips to guide you in making the best choice:
Key Considerations for Selecting an IM Tool
Look for IM apps that offer important features like instant messaging, voice and video calling, file sharing, co-browsing, screen sharing and group chats to enhance communication within your teams and customers.
Your business instant messaging app should offer a user-friendly interface to manage all the interactions from a single place and manage everything without extensive training.
Check if the app integrates with your other business platforms, such as customer engagement software, project management systems, email, and CRM systems.
Consider the IM tools that are useful for both customer service and internal business communication. All-in-one IM apps are always best to pot for.
The IM app should also offer robust security features, including end-to-end encryption and two-factor authentication, data protection, and compliance with industry standards.
First, determine your main objective for acquiring an IM app. Then, compare the features and pricing structures of various instant messaging business platforms. Shortlist the top two options that meet your business requirements and budget.
Check for user reviews and ratings on various trustworthy review sites like G2, and Capterra to understand the experiences of other businesses using the same app.
Many instant messaging platforms are available for businesses to choose from, but it’s essential to select one that suits your specific needs and objectives. Here are our top 12 picks for the best instant messaging apps to consider. Each of these options is excellent for both external and internal business communication.
REVE Chat is one of the best AI-enabled instant messaging customer engagement software to opt for. It offers IM services on the web, mobile apps, and other social media platforms like Facebook, Instagram, Viber, Telegram, and WhatsApp.
REVE Chat seamlessly integrates with your CRMs, social media channels, and other business platforms to help you manage all the communication coming from different channels in a single place. REVE Chat’s AI-powered chatbot automates most of your business operations including customer service 24/7 and when your agents are busy assisting others.
Being a business owner, if you are looking for improved internal and customer communication or seeking to streamline the support process, opting for REVE Chat will be a great investment for improved customer service, lead generation, and great sales.
REVE Chat offers a 14-day free trial to try out all its unique instant messaging features. So, SIGN UP today.
With 2 billion active users globally, WhatsApp is one of the most popular instant messaging platforms for businesses. It offers essential features like text messaging, voice and video calls, and file sharing, along with advanced capabilities for marketing campaigns and in-app payments.
WhatsApp offers two options for businesses: the WhatsApp Business App, that is specially for small companies, and the WhatsApp Business Platform, designed for larger enterprises needing to communicate on a larger scale. Business owners can use the WhatsApp Business App to promote their businesses by creating mobile catalogs that display their products or services, including images, prices, and website links.
Facebook Messenger, originally integrated into the Facebook social media platform, is now a standalone app used by approximately 931 million people. This instant messaging app provides text messaging, voice and video calling, and file-sharing capabilities for personal and business use.
WeChat is another excellent instant messaging app with over 1.3 billion monthly active users, primarily from China and other Chinese-speaking communities worldwide. To use WeChat for your business, you need to create an official business account to interact with your customers. WeChat is unique because it offers real-time communication, online shopping facilities, payment acceptance, and can also be used for internal office communication.
Slack is another great internal IM messaging system that you can consider for your business. It helps to manage your internal communication to collaborate with your team, customers, and the partnered companies. It offers private channels to exchange information in real-time and offers two-factor authentication security measures.
With nearly 300 million active users per month, it is one of the best instant messaging platforms for business that seamlessly integrates with Microsoft 365 and offers a comprehensive suite of tools for internal business communication. Teams is an all-in-one platform that combines voice conferencing, real-time chat, voice and video calls, file-sharing capabilities and integrates effortlessly with your existing business systems.
Telegram is a widely used cloud-based instant messaging solution that has gained a substantial user base due to its fast speed, ease of use, and strong security features. It is especially popular in countries with strict restrictions on IM apps. Telegram allows users to send useful content and supports file sharing of any type.
You can easily transform your Telegram account into a business account with which comes dozens of advanced features like chatbot integration, quick relies, customization options etc.
Viber is a popular instant messaging platform ideal for both personal and business communication. It offers basic voice and video calling, text messaging, file sharing facilities and can be leveraged in business for real-time customer interactions, targeted ads, and chatbot integration. With a strong emphasis on security and user privacy, combined with robust multimedia capabilities, Viber stands out as a strong contender in the competitive instant messaging market.
Clarity is a comprehensive instant messaging solution designed for modern businesses, offering a wide range of features to enhance customer service, communication, team collaboration, and productivity while ensuring security and privacy. Being integrated with AI, Clarity enables business automation, more streamlined communication and easily integrates with your existing business platforms. Clarity offers a centralized hub to let your support agents manage all communications from a single place.
Brosix is an instant messaging and team collaboration tool designed primarily for business use. It primarily focuses on offering a secure communication platform with end-to-end encryption and administrative controls, making it a suitable option for companies who are looking to maintain their data privacy and manage team communication effectively.
Apart from real-time team conversation, Brosix also provides a wide array of tools with advanced capabilities like screen sharing, sending broadcast messages options, remote desktop control, and virtual whiteboard making it an ideal choice for many businesses.
Ryver is another good option for team communication and collaboration platform designed to enhance business productivity. It is suitable for businesses and organizations of all sizes looking to improve their internal communication and project management workflows.
Ryver’s integrated Kanban board and task tracking keep everyone aligned on the same page. With many advanced features like its data security, integrations, chat, voice, and video communication features, this business instant messaging platform is certainly worth considering.
Statista states, “over half of Instagram users worldwide are 34 years old or younger.” So, if you have a younger target audience, using Instagram Direct will be a great choice for you. This instant messaging solution provides a versatile and feature-rich private messaging platform within Instagram, enhancing both your personal and business communication.
Using Instagram Direct, customers can effortlessly reach out to you by sending direct messages via your Instagram profile, stories, posts, and Instagram shop. You can guide customers to initiate DM conversations by incorporating an IG.me link in your emails and on your website.
With a professional Instagram account, you’ll gain more sophisticated messaging features like automated responses, saved replies, thread management, and FAQs.
Instant messaging enables businesses to leverage real-time communication for both customer assistance and internal collaboration. These tools enhance customer service, personalize engagement, arrange team meetings, provide product training, and manage various business operations. Let’s explore some of the major use cases of instant messaging platforms.
Your website is often the first destination for customers seeking information about your products. Whether they are looking for product details or placing an order, they may need assistance at any time. While other customer service channels like emails or phone calls can be slow, instant messaging provides real-time communication. This allows your customers to easily connect with your agents through live chat, voice, or video calls for instant assistance.
Instant messaging tools significantly help you to enhance internal communication and collaboration by facilitating real-time conversations, quick decision-making, and seamless project management. For example, your teams can use IM platforms like Microsoft Teams to arrange team meetings for discussing updates, brainstorming sessions, and coordinating tasks efficiently.
These tools also integrate with other project management systems, allowing team members to track progress and meet deadlines collaboratively. Features like voice and video calls, group chats, screen sharing, meeting recordings, video conferencing, and file sharing improve internal communication.
Many companies offer mobile apps in addition to their websites, enabling customers to browse products directly within the app. These mobile apps often include instant messaging features, allowing customers to easily contact customer service from their mobile devices when required. Customers can make voice and video calls and chat in real-time within the app, just like on the website, ensuring easy access to customer support.
Instant messaging tools help businesses in their marketing and brand promotions. From personalized campaigns, broadcast messages, and event invitations to customer feedback collection, automated follow-ups, and real-time engagement, many instant messaging apps do these all.
For example, WhatsApp helps companies to send tailored promotions and product recommendations directly to customers’ devices, ensuring higher engagement. Through broadcast messages sent through IM apps, you can announce upcoming sales, new product launches, etc. Apart from that, integrated chatbots help to automate customer service and many business operations.
The main difference between email and instant messaging (IM) communication is that email communication does not require both parties to be present simultaneously. Messages can be sent and received without the expectation of an immediate response. In contrast, instant messaging enables real-time conversations, with messages typically exchanged within seconds.
With email communication, recipients can check and respond to messages at any time, providing flexibility and convenience. However, in the case of instant messaging, both parties usually need to be online to engage in a conversation, facilitating immediate interaction and quick replies.
Instant messaging offers businesses with two biggest benefits:
While choosing the best and most suitable IM tool for your business, look for the below-mentioned pointers:
Most of the IM platforms come with advanced security features like end-to-end encryption, ensuring messages are only readable by the sender and recipient and strong user authentication mechanisms like two-factor authentication (2FA).
Apart from these features, transport layer security (TLS), regular security updates and comprehensive audit logs make sure that the communication over IM is secured. Always purchase IM tools from trusted vendors and ensure that you arrange training sessions for your employees to teach them the best practices and the dos and don’ts of security measures.
Yes, most of the IM apps comes with integration capabilities. They seamlessly integrate with your existing business platforms, and significantly enhance productivity and streamline workflows.
Here are our top 5 recommendations for your IM business platforms:
If you’re wondering whether your business needs an instant messaging platform, the answer is a big ‘Yes.’ To help you choose the best fit for your needs, we’ve listed the top 12 instant messaging platforms, highlighting their standout features and potential drawbacks. Platforms like REVE Chat is an excellent option, offering instant messaging, voice and video calls, a chatbot, and a ticketing system—all in one place. Want to try it out for yourself? SIGN UP for your FREE TRIAL today!
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Mohaimin Talha is a seasoned Product Manager, known for his ability to combine creativity with analytical thinking. His strategic vision and customer-centric approach make him a key driver of product success and business growth.
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