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Have you ever landed on a website and immediately felt confused? Did the copy & design fail to inform you who the company was, what they sold, or why you should buy from them? This terrible user experience results from a poor branding strategy or a lack of a brand in the first place.
If you want your company to succeed in the modern marketplace, you must have a professional website with a good knowledge of website conversion rates. It represents your brand and acts as the backbone of your business by supporting all the digital marketing efforts.
Having a strong brand and communication strategy can position your business competitively in your industry. Without it, your website and brand become void. Considering that consistent presentation of a brand increases revenue by 23% on average, your business needs to have a well-designed website that helps in building brand credibility.
As both are interrelated it is vital to focus on increasing the website conversion rate.
Here are some staggering stats that validate improving website conversions is crucial.
A website conversion refers to a scenario wherein the customer completes the desired action on your website by clicking the CTAs, signing up for a newsletter, sharing a blog post to social media, or buying a product. The percentage of people who complete your desired action refers to the conversion rate.
Website conversion is a very important factor in any type of marketing strategy as getting users to do what you want them to do is necessary for every business. To increase the website conversion rate is related to the overall business goals.
To achieve an average website conversion rate, you have to first determine what you want your site to achieve for your business. Every business website is built to generate conversions. There are two types of website conversions – (i) micro conversions and (ii) macro conversions.
Website conversion rate can be defined as the percentage of site visitors that complete the desired action. The action converts the visitors into your customers and varies across different websites.
For example, completing a purchase, membership registrations, email subscriptions, signing up for a trial, downloading an ebook or app, booking a demo, etc.
Website conversion rate is a key metric that helps in determining how well-optimized your website is and shows potential opportunities for greater sales. If your website conversion rate is higher it indicates three main things:
The website conversion rate improves by enhancing the user experience.
Getting a good flow of visitors to your website is great, but if they are not converting by taking the desired action, it means something is not working. It is critical to identify what are the loopholes in your website and work smartly to get over it. Let us discuss the tips and best practices for better website conversion optimization.
Longer wait times are a frustrating factor as to why visitors hang off. Studies say, 59% of customers are more likely to buy when brands answer their queries in under a minute. Implementing live chat is an excellent way to increase website conversion rates.
Live Chat empowers you to assist your website visitors in real-time, which is what they expect. When you engage customers when they need the most, there is a positive impact on conversions and customer satisfaction giving you the best return on investment (ROI).
For example: by implementing REVE Live Chat you can improve your customer experience, provide contextual support, and proactive assistance, reduce cart abandonment, and ensure 24/7 availability.
Businesses that offer live chat witness a 34% improvement in customer satisfaction rates and a 2.6x improvement in customer care costs.
How does Live Chat help to improve your website conversion rates?
The value proposition is a major thing that needs to be cross-checked on your website. If you get it right, it will be a huge boost in website conversions. If you can perfect your value proposition, you can increase your average website conversion rate and improve your marketing strategies across many channels. The value proposition has a great role in creating the first good impression by conveying to the potential customers that you have exactly what they need.
Essentially, it is the brand’s promise to deliver great value to the customers via clear features and solutions. So, value propositions need to be crystal clear on your website and it should have a certain sense of urgency to compel customers to purchase your products or services.
Here are some best practices to be followed for using value propositions to increase web conversions:
One of the simplest ways to increase your website conversion rate is by creating compelling headline copies to grab your visitor’s attention. Whether developing your website, select the right messaging that will resonate with your audiences, from their point of view.
As per Conversionxl.com research, “97 percent of people pay attention to the headline of a content.”
A website infused with the core messaging can:
If your headline copies are not clear visitors might get confused and end up declining your website. So, it is imperative that you know your target audience and set messaging accordingly.
Pro Tip: Brand messaging should always be specific to articulate benefits, not the features. And to connect with the audiences you are targeting from their standpoint.
If you want to set your website apart from others then a call to action (CTA) is an important marketing strategy.
The key to making your CTAs stand out is using the right language according to situations and considering their placement carefully. The business profits and revenue greatly depend on judiciously using CTAs.
Note: It is recommended not to use multiple CTA. It will create confusion and end up diluting the main goal of conversion.
You can take special care to make your CTA prominent and direct – giving it special emphasis by making it blue. Having a CTA on the landing page increases conversion rates by 80 percent.
Follow the below guidelines that will help you to increase your conversion rates.
According to Stanford University, “46.1% of people say a website’s design is the top criterion for deciding brand credibility. So it’s extremely important that your design looks professional.” Simple and easy navigation is something everyone looks for when they land your website. Great navigation is one of the most important aspects of website conversions.
To increase your website conversion optimization(CRO), you need to build your website by understanding your audience, how they will interact with your content, and figuring out the most intuitive ways of organizing and representing it.
How to improve website conversion by keeping website navigation simple?
According to the Stanford Persuasive Technology Lab, 46% of site visitors say a website’s design, including font size, color scheme, layout, and site navigation, is the #1 criterion for discerning the credibility of the company.
So your design must look professional.
If your website is not attractive, customers will actually leave your site altogether. Here are some tips for great visual design to increase website conversions.
Deploying Chatbots to automate your support tasks can be excellent website conversion tips. Bots empower you to reach out to a bigger audience and help your business to improve website conversions. Ubisend found that 35% of customers want to see more companies using chatbots. Chatbots can help to prequalify leads during peak hours or when your sales agents are busy or unavailable. You can prepare industry-specific questionnaires and use them to qualify your sales prospects, then direct them to the sales team or schedule an appointment.
By engaging with customers 24×7, you can answer their simple queries promptly and reduce the number of support tickets raised.
How bots can improve website conversion rates?
Amtrak used a chatbot named Julie to answer 5 million questions a year, save $1,000,000, and increase bookings by 30%. The bookings through the chatbot produced 30% more revenue.
Social proof is powerful.
Social proof plays a huge role in shopper’s buying decisions. When someone is mulling over a purchase or trying to decide between two different brands, they’ll often turn to other people that have experience with the products for guidance. 70% of people said they trust consumer opinions posted online, eCommerce sites are wise to use social proof to increase buyer confidence.
Social proof can be in the form of testimonials, reviews, star ratings, and real-time statistics. Businesses can help increase conversions by validating the buyer’s decision, which is why it’s essential to incorporate it into your marketing strategy. In the long run, it helps in building brand credibility.
Source: Hubspot
How social proof can increase website conversion rates?
How much time and effort do you put into boosting your brand’s credibility for making your marketing strategy successful?
Customers are skeptical by nature and it is for you to convince them that buying your products or services is a good choice. You need to instill confidence in your visitors that your brand is credible and helps to resolve their problems thus, worth investing in. Brand credibility is vital to prove your worth to potential customers. It helps you to generate more leads, boost conversions, and enhance engagement on your website.
Testimonials are a great way of strengthening your brand credibility and increasing website conversion rates significantly. Testimonials are a vital part of your marketing strategy as they can persuade consumer decisions. Hence leveraging testimonials can be a great website conversion tip to capture customers with the right information at the right time.
Businesses expect their visitors to take action on their website. The more optimized is your funnel, the higher the conversion rate. A/B testing is the most popular form of website conversion rate optimization (CRO), with 56% of marketers using this method. A/B testing is a great way to optimize your website’s funnel. The web variant out of two that gives higher online conversions is the winning one and can help you optimize your site for better results. The conversion metrics are unique to each website. For eCommerce, it may be the sale of products, while for B2B, it may be the generation of qualified leads.
Source: Reliablesoft
A/B testing is one of the components of the overarching process of Conversion Rate Optimization (CRO) using which you can gather both qualitative and quantitative user insights and use them to understand your potential customers and to optimize your conversion funnel.
How does A/B testing help to increase website conversion rate?
Friction occurs when website visitors come across your offer. They have their own set of thoughts about taking the offer. It is difficult to address customer hesitations online. The solution is to address all the possible issues in your sales copy right away.
How can you reduce friction?
Make a note of all the possible hesitations and objections your potential customers might have. Add maximum information to your sales copy to eliminate or alleviate those concerns.
Note: You can use website surveys to identify visitor frustrations. You can collect feedback from actual visitors in real-time, while they are experiencing your website.
Here is an example of Norton that uses the best practices to increase the average website conversion rate. You can follow the tips to increase your site conversion. These tips could also serve as powerful thank you landing page examples and ensure a boost to conversion.
Note that your prospects take action for their personal gains. And the best way to encourage visitors to take action right away is by offering instant offers and incentives. Discounts & incentives came in as the top-ranking tactic for driving loyalty with 61% of consumers saying they use them. For conversion optimization, incentives are factors that motivate the visitor to act immediately. They play on the potential customer’s emotional motivation by increasing the reward for action and reducing the emotion of regret.
How to increase the online conversion rate of your website with incentives and discounts?
Nobody wants to miss out on a good opportunity.
By driving a sense of urgency and triggering fear of missing out (FOMO), limited-time offers (free discount, extended trial, bonus for quick action) nudge consumers to make a quick decision about a potential purchase.
Tarte cleverly uses the word “flash” which already implies urgency, and combines it with the use of emojis to make the subject line stand out.
The use of numbers helps to grab attention, in addition to proving that the offer has a strict time limitation. Using numbers, emojis, and persuasive words, Tarte implies urgency by all means and make you open this email:
Pro tip: While time-sensitive offers work well-converting on-the-fence prospects, you need to ensure that your campaigns reach as many prospects as possible within a limited time. Combined with website popups, email marketing is the best way to achieve that.
Pop-ups when used correctly, meaning they appear at the right time, in a timely fashion, and offer something relevant to the user, become an effective tool that pushes users to move forward in your sales conversion funnel. The bottom line is, that the more helpful your pop-ups are, the more likely they are to increase conversions on your website.
Here are some quick tips for getting the highest website conversions from them:
Combining all the above tips can give a huge boost in conversions and reduce customer complaints to zero.
The average time it takes a mobile landing page to load is 22 seconds which impacts the average website conversion rate significantly. It clearly means that even the least wait time in website loading can negatively impact user engagement and online conversions. Website loading time is one of the common challenges reported by many customers. Your website pages should load instantly for visitors if you wish them to hand on to your website and smartly engage them with different web elements.
It helps to enhance web engagement and boost customer satisfaction.
How can you optimize your website loading time to increase average website conversion rates?
Google Analytics offers speed suggestions under the heading speed of the website. There are tools like GTMetrix that can be used to get website speed suggestions if your site happens to load slowly.
Mobile devices are an integral part of everyday life and we all see our phones once we leave the house. Mobile users accounted for a whopping 56% of website traffic. For website owners, such a shift in how people interact with the web is quite normal. But it increases the urgency you need to have in making your website mobile responsive. If your mobile visitors don’t have a good experience when they land on your website, you are possibly driving away from a huge portion of your potential traffic.
Best practices to appease your mobile as well as desktop op users to increase online conversions:
Website conversion rates can be categorized into several types based on the goals of the website and the actions you want visitors to take. Here are the main types of website conversion rates:
It measures the percentage of website visitors who fill out a form to become a lead, such as signing up for a newsletter, requesting a demo, or downloading a whitepaper.
For example: If 1000 visitors come to your site and 50 fill out a form, the lead generation conversion rate is 5%.
The percentage of visitors who purchase on your website. Such as: Out of 500 visitors, if 25 complete a purchase, the sales conversion rate is 5%.
Click-through rate measures the percentage of visitors who click on a specific link or call-to-action (CTA) within a page.LIKE; If a CTA on a page gets 100 clicks out of 1000 views, the CTR is 10%.’
The percentage of visitors who sign up for your email list. Out of 200 visitors, if 10 sign up for your email list, the email signup conversion rate is 5%.
It measures the percentage of visitors who engage with your content, such as watching a video, reading a blog post, or downloading an eBook. For example: If 300 visitors land on a page with a video and 60 watch it, the content engagement conversion rate is 20%.
The percentage of visitors who sign up for a free trial or request a product demo.
Example: Out of 400 visitors, if 40 sign up for a free trial, the conversion rate is 10%.
Although technically not a conversion rate, bounce rate measures the percentage of visitors who leave your site after viewing only one page. A high bounce rate might indicate that visitors aren’t finding what they’re looking for, affecting overall conversion rates.
The percentage of visitors who start and complete a form. If 100 visitors start filling out a form and 80 complete it, the form completion rate is 80%.
Measures the percentage of visitors who download a mobile or desktop application from your website. Out of 500 visitors, if 50 download your app, the conversion rate is 10%.
The percentage of visitors who follow your social media accounts or share your content on their social media profiles. If 100 visitors view a social media sharing button and 15 use it, the conversion rate is 15%.
Each of these conversion rates helps businesses understand how well their website is performing in achieving specific goals, enabling them to optimize for better results.
There are several conversion rates that can provide insight into what visitors do on your online store. It all comes down to the specific action you are trying to measure and calculating the percentage of total users who take that action.
Here are the most important formulas:
This is the main formula among all conversion rate formulas. Use it as the basis for all other conversion rate formulas. This formula can be modified depending on the user action you want to measure.
Conversion rate (%) = (number of visitors who take a defined action/number of all website visitors) x 100
Let’s take a glimpse at the other conversion rate formulas based on the main conversion rate formula:
By defining the “execution of a defined action” as “the number of users who have completed a sale”, you will get the sales conversion rate.
Sales conversion rate (%) = (number of sales / total visitors) x 100
The term “lead” refers to a way to obtain contact information for a potential customer who could become an actual customer.
For example, if someone subscribes to your newsletter but hasn’t purchased anything yet, there’s a high chance that they’ll become a customer in the future, and so at some point, you’ll need to reach out or create interesting incentives to convert. If you take a look at these numbers, you’ll get the lead conversion rate.
Lead conversion rate (%) = (number of leads/total visitors) x 100
Click-through rate is another conversion rate that has some flexibility. This formula can be used to measure the success of your call-to-action (CTA) buttons (e.g. Buy Now, Learn More Today, etc.), email campaigns, and other marketing initiatives.
If the data shows that your efforts aren’t paying off, this might indicate that you should change some design elements of your pages and campaigns (e.g., you might use different text or images). It may also be worth doing A/B testing to show if they’re helpful.
Click-through rate (%) = (number of visitors who clicked / page impressions) x 100
Does your website offer free content or other files available for download? Measure the download rate of users who have visited that page.
Download Rate (%) = (number of downloads/total visitors) x 100
If you want to calculate a micro conversion rate, you first need to define a process and its steps. A simple example of a sales process would be:
Click on product > Add to cart > Shopping cart > Complete order
By calculating the conversion rate of users who went to the Shopping cart to purchase the complete order, you get the checkout conversion rate. With this data, you can also find out the abandonment rate.
Checkout conversion rate (%) = (number of sales (completed orders) / number of visitors who visited the checkout) x 100
If your checkout process consists of several steps, you can calculate a micro conversion rate for each step. This way, you can find out at what point in the checkout process your visitors cancel their order.
number of sales = 100
total visitors = 5000
Sales conversion rate (SCR) = 100/5000 = 0.02 * 100% = 2.00% SCR
This means that 2% of all visitors generate a sale in your store. This calculation could also be interesting for special groups of visitors. For example, visitors coming from search engines (perhaps via a special keyword). This can help you find out which marketing actions have worked well and which can be improved.
Optimizing your website’s conversion rate is crucial for turning visitors into customers. With the right tools, you can analyze user behavior, improve engagement, and test different strategies to maximize your conversion rates. Here’s a look at five of the best tools for website conversion rate optimization:
1. REVE Chat
REVE Chat is a comprehensive customer engagement tool that offers Live Chat, Video/audio calls, Co-browsing, Ticketing, and Chatbot services.
Imagine you’re shopping online, but you have a few questions about a product. You can’t find the answers quickly, so you leave the site, frustrated. Now, picture a different scenario. As soon as you start browsing, a friendly chat window pops up, offering to help. You ask your questions, get immediate answers, and feel confident enough to make the purchase. That’s the power of REVE Live Chat.
REVE Live Chat offers real-time engagement with website visitors. It allows instant support and personalized assistance. Its proactive messaging helps reduce cart abandonment, while detailed analytics provide insights to optimize customer interactions and boost conversions.
If you’re looking to give your website’s conversion rate a boost, REVE Chat’s Live chat could be the key. It’s not just about keeping visitors on your site; it’s about guiding them to take that final, crucial step of conversion.
Pricing: Starts from 15$
HubSpot is an all-in-one marketing, sales, and service platform that includes tools specifically designed for conversion rate optimization. With HubSpot, you can create landing pages, manage your email marketing campaigns, and use A/B testing to see which version of your content performs better. The platform’s built-in analytics help you track visitor behavior and identify opportunities to improve your conversion strategies.
Pricing: Starts from 20$
Smartlook is a user behavior analytics tool that offers session recordings, heatmaps, and event tracking. It allows you to see exactly how visitors interact with your website, making it easier to identify pain points and areas for improvement. By understanding user behavior, you can optimize your site’s design and functionality to increase conversions.
Price: For small projects- Free
Deeper analysis (Business Plan)- 55$
Miro is a collaborative online whiteboard that’s great for planning and brainstorming CRO strategies. While it’s not a traditional CRO tool, Miro’s visual platform allows teams to map out customer journeys, wireframe new page designs, and plan A/B tests. This collaborative approach ensures that your optimization efforts are well thought out and aligned with your goals.
Price: Strats from 8$
VWO Testing (Visual Website Optimizer) is a robust conversion rate optimization platform that allows you to run A/B tests, split tests, and multivariate tests. With VWO, you can experiment with different versions of your website elements to see which ones lead to higher conversions. It also offers heat maps and visitor recordings, providing valuable insights into how users interact with your site.
Price: Contact for pricing
Using these tools, you can effectively analyze and optimize your website to boost conversion rates. Whether you’re just getting started or looking to refine your strategies, these tools offer the functionality and insights needed to turn more visitors into customers.
High-converting websites are those that effectively turn visitors into customers or leads. These sites typically feature a combination of user-friendly design, compelling content, clear calls-to-action (CTAs), and a seamless user experience. Here are a few examples of websites known for their high conversion rates:
Shopify is an e-commerce Platform for All Businesses. Here’s an explanation of why Shopify is considered a high-converting site.
Kuwait Telecom offers numerous opportunities in the fields of telecommunications, entertainment, information, digital, and data transfer services, besides delivering the best customer experience around the clock. Here’s an explanation of why it is considered a high-converting site.
RealSpace makes amazing 3D renders and animations for architectural companies. Here’s an explanation of why it is considered a high-converting site.
Hyer is a privet charter business. Here’s an explanation of why it is considered a high-converting site.
Moooi presents creative luxury for a well-curated life. Here’s an explanation of why it is considered a high-converting site.
These high-converting websites demonstrate the power of combining clear value propositions, compelling calls-to-action, and user-friendly designs. These sites effectively guide visitors toward conversion, setting a strong example for successful online business strategies.
Website is your most important channel for business communication and in fact, is the face of your brand. Delivering the right customer experience and using your website for customer acquisition are a few key metrics you should aim to achieve. Implementing REVE Chat’s digital customer engagement tools like Live Chat and Chatbots empowers businesses to engage customers in real-time with relevant responses that increase website conversion rate.
Hence, improving your average website conversion rate is so crucial, not just to convey your brand value proposition to your potential customers but also to act as a gateway to increase your sales conversions significantly.
Start improving your website conversion rates! Request a demo now.
When using analytics on your website, what do we mean by the term ‘conversion’? These are some kinds of questions that usually come to the minds of the people. Some of the commonly asked questions related to the increase in website conversion rate are as follows:
A website conversion is an event in a web analytics system that marks the completion of a website goal. Goals vary depending on the aims and type of your website and business.
Using analytics on your website refers to the act that the user takes to complete the main goal that impacts the website conversion rate.
The average ecommerce conversion globally is at 2.58% The average ecommerce conversion in the US is at 2.57%. The average e-commerce conversion globally is at 3.81%.
There are several key factors for better conversions for a website.
You can improve Conversion Rate Optimization (CRO) by fine-tuning various elements to turn visitors into customers. Here’s how you can enhance your CRO:
A good conversion rate for a website can vary widely depending on the industry, type of website, and specific goals. However, a general benchmark for a good conversion rate is typically between 2% and 5%.
Website conversion is important because it directly impacts the success and profitability of your online presence. It includes revenue generation, ROI, business growth, customer insights, competitive advantage, resource efficiency, and building customer relationships.
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