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“Companies need to prove their worth… if they wish to win customer loyalty”
How to get clients for your new business or how to win customers is one common challenge for every business, small or large.
Winning customers can be like a game. If so, how do you win? There are many possible ways and strategies to be implemented. With the right planning and decisions, winning can be a reality.
Customers play a crucial role in any business. They hold the power to make a company prosper or fall. The secret to happy customers is the superior customer service that your company offers.
After customers, the employees are the biggest asset for your company. If your employees are happy it pays off impressing customers and retaining them. This attitude improves your brand image. It can also break the sales and retention of customers.
Source: klenty.com
An ideal customer is the one who gets their exact needs met by the products or services you are offering. To know your ideal customer, you are supposed to define your product or service from the customer’s point of view.
Tips to find out your ideal customer:
If you are into a highly competitive market or even entering a new market, it is crucial to define how you are going to differentiate yourself among your competitors. Defining your unique selling proposition (USP) means identifying how your customers will perceive your brand.
In order to create your USP, you need to look into below key criteria:
Effective brand communication employs creativity as well as strategies to build powerful perceptions that attract your target audience and grow your business. To win customers, it is important to have a clearly defined brand positioning strategy.
The below strategies and tips are the best answer about how to get clients for new business. Implementing the strategies help your business to build trust with clients and prove winning in business. Let us discuss some of the customer oriented marketing strategies to win customers for your business.
As a brand, you want to convey your messaging to your target customers.
Well, this may sound a bit tricky but it’s actually not. In order to target your customers with the right product or service, you need to follow the below guidelines.
Personalization is one of the biggest marketing trends. Infosys research backs up this desire for better personalization, revealing that 31% of surveyed consumers say they wish their shopping experience was far more personalized than it currently is.
Post sales, the other customer profiles that can be targeted are who can provide repeat sales, those who can share positive reviews and individuals who can spread your message via social media.
Here are a few questions for you to consider for paving way for prospects:
Understanding the answers to the above questions is essential for optimizing messaging. Learning where customers are coming from, which sources provide the highest rate of conversion and where you are losing customers will help you to make adjustments to your marketing mix strategy that will improve your company’s graph.
The companies that follow a strong omnichannel strategy retains an average of 89% of customers compared with 33% for those with weak omnichannel strategies.
Omni channel strategy digs into understand your customer lifecycle and engage with them across their buying journey across all touchpoints.
Your customers may reach out to you across various channels such as website, social media, messaging apps, mobile, call center, online forums, physical stores, etc.
A core part of how to win customers include:
Oasis’s Instagram account is an epic example of social engagement point of view. It created a gallery of user-generated Instagram content, essentially encouraging customers to model the clothes they have bought.
How do you gain customer trust and confidence? By helping your customers.
And how can you do it? One of the better ways is with the help of live engagement tools.
You can guide your customers in their buying journey by personalizing the communication using live customer engagement . With the help of the tools, you can improve customer satisfaction with instant personalized service.
Co-browsing solution helps during complex transactions such form fill up, product demos, customer on-boarding. With just one click, agents can view the customer’s screen and guide them to complete the necessary action or complex queries.
With engagement tools such as video chat and voice chat, businesses can have personalized interactions with customers and offer a tailored solution. Such personalized conversations build trust with clients and are one of the strategies to win customers
“In business, it’s about customers. It’s about relationships.”
For any brand to be successful, it must deliver a compelling experience at every touchpoint with the customer. This is one thing we all know and agree. Engaging and guiding customers during their buying journey are the foundation by which any brand can become successful.
It is very important to deliver a great experience when a customer first hears about your brand, as these customers will turn to be your brand advocates. It means that at every stage of the customer journey needs to be seamlessly integrated, from the consumer perspective, into an ongoing relationship.
Building strong relationships with existing clients can set you up for repeat business. There is no better marketing strategy than focusing in trust building with customers. And even if clients don’t return to you, they may recommend you to friends and colleagues.
Follow these five steps to build trust with your clients:
Glance reports say 67% of customers hang up the phone in frustration when they cannot reach a customer service representative.
How chatbots help to win customers:
But there is one caveat: you should be careful about not overusing chatbots and compromising on the quality of support. The right balance of bots along with human support is probably the best way to manage your customer conversations.
REVE Chat is a popular platform for getting the right tools for automating your conversations. Start free trial of your customer engagement tools and take the solid step towards automating customer communication.
Source – KLM-BB
KLM launched a chatbot via Facebook Messenger called “BB” ( BlueBot). The primary function of BB is to help passengers book tickets and keep them up to date on flight status, gate changes, and similar data-driven functions.
The company built the chatbot to assist its customer support team, which handles more than 16,000 customer interactions weekly, as covered on the MarTech Today blog. In just 6 months of, BB sent nearly two million messages to more than 500,000 customers.
“The goal as a company is to have customer service that is not just the best, but legendary.”
CustomerThink finds out three main areas where brands must be consistent to drive customer loyalty:
Brand consistency is your brand recognition. Businesses must strive to be recognizable by their target audience. It helps to build a strong association between your core messages and values and the visual elements of your brand and also sets your brand apart from the competition.
The benefits of consistent brand experience are:
As per smallbiztrends, 82% of customers expect an immediate response on sales, support or marketing questions. Slow response time and not being able to solve an issue online was reported by 19 and 14 percent of the consumers respectively.
The new customer expectation – real time response. Your customers have immediate needs and you should provide them immediate help.
In order to address your customers queries in real time and provide the instant response, you need to deploy live chat software. It helps in quickly and effectively communicating with your customers so you can deliver what they want.
Why response time is important:
Want to know how to build customer relationships? Well, start with gathering information about as many of your customers as possible. Find out what your customers are looking for, what they are buying, and the frequency of their purchases. When trying to understand their needs, it may be useful to know details such as their lifestyle, occupation, and interests.
If you want to provide good customer service, you should know the needs of the customer and how to fulfill those needs. You need to know how your customers expect you to meet their needs.
The expected level of service varies from marketplace to marketplace, industry to industry and, to some extent, from the group of customers. Research your market and then your target with the right message to find out what your customers expect of your business.
Customer loyalty is very important irrespective of the size of the business. Repeat customers spend up to 67% more than new customers. Also, it is 10 times more expensive to gain new customers than it is to retain existing customers.
Consider implementing the following strategies to keep up customer loyalty
Customer feedback has become one of the primary drivers of long-term growth of any business. The key to successful customer feedback is to collect and act on it. Acting on customer feedback improves the customer experience and thus business performance.
The right time to ask the customer for feedback at the end of chat conversation, during the product tour, after transaction checkout, and after a demo is over. But after the feedback is collected it is equally important to act on it.
Tips to act on customers feedback:
Turning your competitor’s customer into your own is a game every business like to win. In order to do it effectively, you need to capture their attention and then prove you’re a worthwhile investment.
In the digital landscape, brands and customers can connect through various channels. The important task for brands is to ensure that customer engagement should always be meaningful, and efficient. This is one easy way how to get clients for new business and keep winning in business.
If you’re able to engage customers successfully, you may have won them over. Sign up to get the right engagement tools and win customers for life.
Customers have many choices, but they will choose your brand if you keep their touches at heart. With the right messaging, focus on strategies to win customers.
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