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Want to take your marketing messages to a mass audience in a cost-effective manner? You should send bulk messages on WhatsApp for your business to promote your products and services to a massive audience.
However, just mass messaging without a plan in place can lead to trouble. Accounts can be flagged by WhatsApp and be banned or face some limitations that you may need to overcome. Hence, you will need to know how to send bulk messages effectively.
Thus, in this blog, you will learn all the details regarding WhatsApp bulk messaging such as the different ways to send such messages, best practices, how not to get banned, and more.
WhatsApp Bulk Message is a powerful way to market your products and utilize promotions to create customer engagement. It’s a great way to engage and communicate with the audience efficiently and cost-effectively.
The real value of WhatsApp mass messages is that it saves you the trouble of messaging each customer individually, saving precious time and resources. This way, it also lets your business focus on creating or improving marketing strategies, promotions, etc.
Being able to send mass messages on WhatsApp helps businesses engage better with their audience and drive conversion rates. Benefits are many when an organization can send mass messages on the most popular messaging app in the world.
Here are some of the reasons why businesses send broadcasts on WhatsApp:
Reach Multiple Contacts at Once – Every business wants its marketing and promotional messages to reach a wider audience simultaneously. WhatsApp enables these features, resulting in better customer engagement.
Instantly Sending Mass Messages – On WhatsApp, broadcast messages are delivered instantly and provide one-to-one conversations with customers. This makes mass messaging ideal for quick and immediate marketing communications about your business.
Personalized Communication – Messages delivered on WhatsApp have excellent open rates which stand as high as 98%. This happens because the platform enables engagement on a personal level and customers love personalized engagement. Leaning on that as a business is extremely important.
Excellent Marketing Platform – Sending out mass messages on WhatsApp about discounts, offers, etc, is an excellent form of marketing considering the large audience the platform has. Thus, marketing efforts on WhatsApp are always high value for a business.
Better Response Rates – WhatsApp is a wonderful platform that offers higher open and response rates for messages, way more than SMS and emails. With a higher open rate, customers are more likely to respond to your messages, thus showing interest in your products and services.
Use of Diverse Content Formats – WhatsApp supports a wide variety of content formats, including texts, images, videos, voice, PDF, GIFs, documents, and so on. This is why businesses can achieve enhanced communication and engagement with their audience having different needs and preferences.
Businesses send broadcasts on WhatsApp to market on the biggest messaging platform currently available. Through mass messages, businesses can do widespread marketing, spreading information on all their products, offers, discounts, etc.
For businesses, there are two ways to send mass messages on WhatsApp:
1. Using WhatsApp Business App
2. Using WhatsApp Business API
WhatsApp Business App is a free solution that provides a decent way of doing bulk messaging. Here is how you can do that (ignore steps 1-3 if you already have a business profile set up on the Business App):
Step 1 – Download and install WhatsApp Business app
Step 2 – You need to set up your WhatsApp Business account. For that, you must agree to the terms of the app’s usage. The app will ask you to register with your business phone number. A quick verification will follow and then, you’re good to go.
Step 3 – Once the verification is complete, you can set up your business profile on the app. For that, you will need to fill in the relevant details about your business, including your business name, address, logo, and URL.
Step 4 – Open up the App and go to “chats”. You can find ‘Broadcast lists’ right above your most recent conversation. You can create a new broadcast list and add contacts to finalize it.
Step 5 – You can now send any message to the broadcast list.
On the other hand, WhatsApp Business API is more robust but requires the use of a third-party service. Also, you will need a verified Meta Business Account to use the API. Through that, you can send all of your messages to all your customers or users that have opted-in to your promotions. REVE Chat is one such solution that will allow you to send bulk messages with ease.
Thus, here are the steps to send mass messages on WhatsApp using our product –
Step 1 – Integrate your WhatsApp Business Account in the app. A pop-up will direct you to the Meta Business Page.
Step 2 – Click the Get Started button in the Meta Business Page and fill out all your business information as needed.
Step 3 – Create or select your WhatsApp Business Profile through which you want to operate. To create, fill out some details and verify your WhatsApp number that you will use. Now you have connected your WhatsApp Business Account and our service.
Step 4 – Go to the “Contacts” tab and import the contacts you want to use as shown below. Ensure the file you import is in CSV format.
Step 5 – Now, you can create a new Segment in the “Contact Tab”. Click the “+ Add” button on Segments and fill out all the details and add conditions/attributes as needed
Step 6 – Go to the “Campaign” tab and click the “Create Campaign” button on the top right.
Step 7 – Fill out all the details on the new pop-up and select the segment you created previously.
Step 8 – Create a template for your campaign as shown in the image below. Once filling up the information, our app will allow you to customize your message template as much as you wish to. Alternatively, you can also use a template available to do by selecting one as per the image above.
Step 9 – After confirming a template and segment, choose whether to schedule or immediately send messages and confirm details. Messages will be sent immediately or instantly at the time which you set up.
While both options allow you to send bulk messages, there are some key differences. When you analyze those differences, it becomes apparent as to why a business should use WhatsApp Business Platform instead of Business App.
Here are some reasons why you should use the API through REVE Chat rather than the Business App.
For WhatsApp Business App, you are limited to 256 contacts per broadcast list. That is not the case for the API, as you can send to as many contacts as you want through our app.
All you have to do is create new segments fulfilling your target audience criteria and send mass messages to those contacts through a WhatsApp Campaign.
Thus, one option offers messaging to 1000s of contacts while the other only offers 256. It’s not a contest as to why you should use a solution like ours rather than the Business App.
WhatsApp Business App does not let you really sort through your contacts. To sort there, you have to do that manually with information you have. This is quite tedious and a hassle to be honest.
Alternatively, our solution will allow you to sort through all the contacts you have and create segments through location, preferences, time zone, and whatever other conditions and attributes you may need.
This makes it easier for your business to target the right audience for your promotions. The API lets you do that through the use of our WhatsApp campaign system.
The template that you can use for your bulk messages in the WhatsApp Business App is quite basic. You can only put in images, links, files, or video for those formats. Furthermore, they don’t look that appealing in most cases.
On the other hand, our product allows you extensive customization options, allowing you to add buttons for more interactions, better visual adjustments, and a lot more.
In this front, if you want more appealing messages, using WhatsApp Business Platform is the way to go.
The Business App provides no automation while services using WhatsApp Business API allow you to automate certain parts of your messaging system. For example, our AI-powered service allows you to integrate a Chatbot with your Business Account and also provides quick replies to customers.
Not to mention, you can schedule messages to be sent automatically at a specific time and date through Campaigns.
With fast replies, better customer support, and automation doing the tedious work for you, a business should use an AI Chatbot or automation to help you with your endeavors.
Through the Business App, the collection of data is quite limited as you would need your customers to add your account number to even see some of those statistics.
On the flip side, utilizing the API through REVE Chat provides a more in-depth look into the analytics of your campaign. It will show you the number of messages successfully delivered, read, and more.
That way you can use these statistics to improve your marketing and messaging techniques and get better results in the process.
While using bulk messaging on WhatsApp is great for business, there is a small problem with that. In some instances, these mass messages are flagged as spam and WhatsApp may ban or limit your account due to that. So, it is paramount to avoid this issue from occurring.
Here is how you can avoid getting banned while you send bulk messages on WhatsApp:
When it comes to sending WhatsApp bulk messages, there are some best practices you can follow other than the usual user consent and segmentation implementations. They are as follows.
Concise and easy-to-understand messages drive more engagement and conversions. Nobody likes reading lengthy messages full of technical jargon and obtuse terms. Make sure the key points of your message are easily understood so that the audience retains the essence of the message.
Adding CTA buttons or prompts to a message can significantly improve engagement. This allows customers to directly go to the link, video, or other resources provided through mass messages. Ensuring the CTA is clear can go leaps and bounds with customer engagement.
Do not just send promotions in bulk and consider utilizing tips, tutorials of products, or visual content to convey a variety of information to a customer. That reduces the purpose of spam and also adds value for a customer and keeps them engaged to your WhatsApp campaign.
The chances of engagement are higher when you send messages at the right times or when users are more likely to be receptive to your messages. Don’t make the mistake of sending messages early morning or late at night as these times are not helpful for engagement.
Messaging is prone to silly mistakes. Errors can happen in various ways, be it related to the format, content, typos, etc. Testing out messages before you send them can greatly minimize those basic mistakes.
A regular analysis of how your messages is performing against key metrics is key to improving engagement and gaining valuable insights. Make sure you track metrics such as open rates and click-through rates of your messages to check if they are working fine. Such an analysis is also essential for identifying areas of improvement for future messages. Below is an example of how you can analyze performances of your campaigns.
Sending bulk messages on WhatsApp is a wonderful way to connect with a large audience quickly and achieve great marketing results. With REVE Chat, you find a reliable third-party service provider to send mass messages efficiently. You can trust our tools and expertise to get the most out of the WhatsApp channel.
So, sign up now and see how our engagement tools can help your bulk messages on WhatsApp.
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Mohaimin Talha is a seasoned Product Manager, known for his ability to combine creativity with analytical thinking. His strategic vision and customer-centric approach make him a key driver of product success and business growth.
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