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Websites have a huge role in helping businesses communicate with visitors in real time. They can contribute greatly to providing visitors with an engaging and personalized experience. For that reason, more companies leverage website chat apps to provide better customer service and increase sales.
By using a web chat app, a company can enhance its online presence and also achieve a competitive edge in the market. These apps are also very helpful in gaining valuable insights into customer behavior, resulting in an improved experience for customers.
More companies use web chat apps to create an interactive and engaging experience for website visitors and improve engagement levels. When engagement is better, it can always ensure increased customer loyalty and satisfaction.
In addition, website chat apps can help businesses provide 24×7 and efficiently handle customers in different time zones. Plus, these apps make responses prompt and can enable automated answers as well, which can delight customers.
In this blog, we will explore everything about website chat apps, their features, and what they do for the business.
But first, let’s get started with what exactly is a web chat app…
A website chat app ( or chat widget ) is a software application for user engagement. It allows website visitors to engage with a business through a chat window on the website. For both customers and businesses, these apps are very useful in interacting with each other and engaging in a conversation on the website itself.
Live chat and chatbots are two elements of a website chat app where either can be used separately or both can also be used together. For that reason, website chat apps can enable real-time communication between users and human operators, or ensure automated support to users.
While using a website chat app helps visitors easily get in touch with a support team, it also allows businesses to quickly respond to queries and improve support. These apps are very helpful for providing personalized support and help to website visitors.
Website chat apps can offer a wide range of features that help businesses provide improved service and build stronger relationships with customers. The features available in a chat app will depend on the specific software and may vary in tune with the business needs.
Some key features of a website chat app include –
Communication is vital to engaging with customers and providing them with timely help. Since 81% of customers prefer to use live support to reach a business, it becomes important to use a chat app and make the engagement smooth. Website chat apps have clearly redefined the way both users and organizations engage, interact and converse.
There are many reasons for a business to have a website chat app, including –
Web chat apps have become vital tools for businesses that take customer engagement seriously. These apps are very helpful for engaging with customers, guiding them through problems, and ensuring round-the-clock support.
Here are some top web chat apps for customer support –
REVE Chat is an AI-powered customer engagement platform to help businesses enhance the quality of support and drive sales. It’s a complete customer engagement solution with a range of tools to elevate the delivery of service. Using this artificial intelligence chat platform, organizations can deliver 24×7 support and qualify website visitors into leads.
The REVE platform has a suite of live engagement tools like video chat, co-browsing & live chat that can help businesses engage with customers across their entire journey. Using this platform, a business can seamlessly engage with its customers over their preferred channels and deliver an omnichannel support experience.
Intercom is a customer messaging platform that provides various tools and features to businesses for customer engagement. Its live chat is powerful and can be used for offering personalized support and improving customer satisfaction. The use of Intercom’s web app chat can enable businesses to engage with users in real-time, offer quick assistance, and contribute to boosting customer satisfaction.
Drift is a conversational marketing tool with various features for providing online support and generating leads. The main focus of this tool is on conversational marketing where a business can engage with customers in real time and start personalized conversations.
Zendesk Chat is a cloud-based live chat solution that has powerful tools and features for delivering excellent customer support and building strong customer relationships. It’s a cloud-based chat solution that enables customer communication in real time.
Using this web chat app, a business can chat with customers over websites, mobile apps, and Facebook Messenger. Some other key features include multiple chat sessions, analytics, and skill-based routing.
The Zendesk Chat offers a proactive message feature that can be used to target online visitors and send automated chat invites. The invites can be sent based on the location, purchase history, or referral page of the customer.
LiveChat is among the most popular multichannel customer support service tools. It enables support to multiple channels such as Whatsapp, Facebook, email, SMS, etc. More importantly, a business can integrate it with many tools and e-commerce platforms as well for boosting the value of customer engagement.
LiveChat is suitable for businesses that look to service a large number of customers and website visitors. Some of the key features of the tool include a ticketing system, chat routing, notifications, and team management tools. As a quality live chat solution, it gives the opportunity to add clickable buttons and quick replies in the chat windows.
LiveAgent can be termed as a 360-degree web chat app with a wide range of features for engagement. While its live chat ensures hassle-free conversations, the presence of additional features such as a ticketing system, a knowledge base builder, and a built-in call center further enhances the value of engagement.
More importantly, LiveAgent’s self-service options ensure that your customers needn’t to reach out to an agent when they need answers to FAQs or when they want to check the status of the support ticket.
Tidio is a popular live chat software that has some good features for customer service. Its focus is more on sales and conversion and it also combines chatbots with live chat. Businesses can use it to address all customer issues easily and efficiently as the software streamlines live chat, email, and messenger in a single platform.
Olark is a live chat software and customer management tool that is easy to set up and operate. It’s highly customizable and anyone can easily change the colors, position, and shape of the chat boxes. The software also allows adding welcome text and agent phone to humanize live chats.
A business needs to provide quick and timely responses to customers to drive engagement. It has to be available round the clock to take queries and guide customers through the problem.
To achieve better customer engagement, a business needs a range of quality tools that REVE Chat provides. Our AI-powered chatbots can help your business automate various tasks across the support.
The chatbots we provide can ensure not only automated responses but also quick responses, therefore driving the rate of engagement. In addition, we have video chat and co-browsing software for visual engagement.
Your business can also integrate the chatbot with the live chat software and start offering hybrid support to customers. With this kind of support, customers can get automated responses via chatbots and may also be diverted to human agents for handling complex queries.
A business needs the right technology and tools to engage customers better and enhance their experience with the brand. It’s also important to adopt a customer-centric approach and align all the processes in tune with what customers want and what to deliver. A website chat app can help businesses engage with customers in an improved manner and provide great experiences.
With REVE Chat, you can test top-class engagement and customer support tools for your business.
You can sign up and see how our tools can greatly contribute to your engagement efforts and deliver the kind of results you need.
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